Copywriting

From Simple English Wikipedia, the free encyclopedia
Jump to navigation Jump to search

Copywriting is the act of writing persuasive text that is used for advertising and marketing. This is the job of a copywriter. There are seven types of copywriting depending on the field in which the copywriter is to work: [1]

  • Creative copywriting: creating ideas for advertising.
  • Digital copywriting: describing the website menu, writing instructions for using the website, etc.
  • Marketing copywriting: texts closely related to advertising and building brand awareness and customer engagement.
  • SEO copywriting:includes the copywriting categories mentioned above, but additionally there is the aspect of SEO optimization of the texts.
  • Technical copywriting: covers the production of all specialist texts requiring appropriate technical knowledge.

Examples[change | change source]

  1. Nike's "Just Do It" - skyrocketed Nike's sales from $800 million[2] to more than $9.2 billion, in just 10 years.
  2. California Milk Processor Board's "Got Milk?" - increased milk sales in California and has spawned a lot of parodies since its launch.
  3. Apple's "Get a Mac" - the Mac vs PC campaign generated 42% market share growth in its first year alone.[3]

References[change | change source]

  1. "How to Find a Good Copywriter? Get the Best Content for Your Business". gamerseo. Retrieved 29 July 2021.
  2. McGill, Douglas C. (1989-07-11). "Nike Is Bounding Past Reebok". The New York Times. ISSN 0362-4331. Retrieved 2021-08-19.
  3. Mihailescu, Victor. "Apple's 'Get a Mac' Awarded Grand Effie". softpedia. Retrieved 2021-08-19.