Copywriting

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Copywriting is the act of writing persuasive text that is used for Advertising and Marketing. This is the job of a copywriter.

Examples[change | change source]

Most Successful Ad Campaigns[change | change source]

  1. Nike's "Just Do It" - skyrocketed Nike's sales from $800 million[1] to more than $9.2 billion, in just 10 years.
  2. California Milk Processor Board's "Got Milk?" - increased milk sales in California and has spawned a lot of parodies since its launch.
  3. Apple's "Get a Mac" - the Mac vs PC campaign generated 42% market share growth in its first year alone.[2]

References[change | change source]

  1. McGill, Douglas C. (1989-07-11). "Nike Is Bounding Past Reebok". The New York Times. ISSN 0362-4331. Retrieved 2021-08-19.
  2. Mihailescu, Victor. "Apple's 'Get a Mac' Awarded Grand Effie". softpedia. Retrieved 2021-08-19.