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Examples[change | change source]
Most Successful Ad Campaigns[change | change source]
- Nike's "Just Do It" - skyrocketed Nike's sales from $800 million to more than $9.2 billion, in just 10 years.
- California Milk Processor Board's "Got Milk?" - increased milk sales in California and has spawned a lot of parodies since its launch.
- Apple's "Get a Mac" - the Mac vs PC campaign generated 42% market share growth in its first year alone.