Mary Wells Lawrence

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Mary Wells Lawrence
1969 Wells Rich Greene File Photo of Mary Wells Lawrence at her desk.jpg
1969 Wells Rich Greene Agency file photo of Mary Wells Lawrence at her desk
Born
Mary Georgene Berg

(1928-05-25) May 25, 1928 (age 91)
NationalityUSA
Alma materCarnegie Institute of Technology
Occupationadvertising executive
Known forfounder of Wells Rich Greene advertising agency
Spouse(s)Bert Wells (m.1949)
Harding Lawrence (m.1967)

Mary Wells Lawrence (born Mary Georgene Berg on May 25, 1928) is a retired American advertising executive. She was the founding president of Wells Rich Greene, an advertising agency. Lawrence was the first female CEO of a company listed on the New York Stock Exchange.[1]

References[change | change source]

  1. Stuart Elliott (May 27, 2002). "An Advertising Legend". The New York Times. During her heyday in the 1960s and 1970s, she and her agency, Wells Rich Greene, were the architects of an approach to advertising that blended entertainment production values with old-fashioned selling techniques as never before. The campaigns she helped develop in a time before giant agency companies resulted in jingles and tag lines - "Plop, Plop, Fizz, Fizz" for Alka-Seltzer and Ford's "Quality Is Job One" - that burrowed their way into the American memory.

Other websites[change | change source]