Phulala Sugandh Maticha

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Phulala Sugandh Maticha
फुलाला सुगंध मातीचा
GenreDrama
Created byShashi Sumeet Productions
Written bySamir Garud
Directed byDeepak Nalawade
Girish Vasaikar
StarringSee below
Composer(s)Nilesh Moharir
Country of originIndia
Original language(s)Marathi
No. of episodes348
Production
Producer(s)Shashi Mittal
Sumeet Mittal
CinematographyRashid Beg
Editor(s)Lalsahab Yadav
Running time22 minutes
Production company(s)Shashi Sumeet Productions
Release
Original networkStar Pravah
Original release2 September 2020 (2020-09-02) –
present

Phulala Sugandh Matichaa (transl. Flower has the fragrance of sand) is an Indian Marathi language television series, which is broadcast on Star Pravah from 2 September 2020. The show is an official adaptation of the StarPlus series Diya Aur Baati Hum. Both shows are produced by Shashi and Sumeet Mittal under the banner Shashi Sumeet Productions.

Plot[change | change source]

Set on backdrop of Shirdi. The story centers upon a 20-year-old college student, Kirti, whose dream is to become an Indian Police Service officer, and Shubham, a sweetshop owner and sweetmaker. Kirti's dreams and aspirations are destroyed as she loses her parents in a terrorist attack. Planning to move abroad, her brother Sagar fixes her marriage to Shubham whose strict mother Jiji Akka wants her daughter-in-law to be simple and not well-educated, with the excellent skills of a housewife.

After discovering this, Sagar lies about Kirti's education level to both his family and the Jamkhedkars in order to ensure her settlement. Kirti gives up her education and dreams, accepting her roles as a wife and the elder daughter-in-law of the family. Soon, as her truth of being educated and not knowing cooking is revealed, Jiji Akka banishes her. The story shows and further describes how Shubham becomes her full-strength and helps her to fulfil her dreams.[1][2]

Cast[change | change source]

  • Harshad Atkari as Shubham Daulatrao Jamkhedkar
  • Samruddhi Kelkar as Kirti Shubham Jamkhedkar / Kirti Kadam
  • Aishwarya Shete as Sonali Vikram Jamkhedkar
  • Aditi Deshpande as Chandrakala Daulatrao Jamkhedkar (Jiji Akka)
  • Prashant Choudappa as Daulatrao Jamkhedkar (Bhau)
  • Tushar Sali as Vikram Daulatrao Jamkhedkar (Shubham's brother)
  • Amogh Chandan as Sagar Kadam (Kirti's brother)
  • Purva Phadake as Aarti Sagar Kadam (Sagar's wife)
  • Bhumija Patil as Janhavi Daulatrao Jamkhedkar (Shubham's sister)
  • Akash Patil as Tushar Daulatrao Jamkhedkar (Shubham's brother)
  • Usha Naik as Kakisaheb
  • Kalyani Tapase as Madhuri
  • Nikita Patil as Bhingari
  • Shubhada Naik as Aarti's mother
  • Ajinkya Pitale as Sandy
  • Shekhar Phadake as Kiran
  • Sai Ranade-Sane as Lily (Kiran's wife)
  • Shreyas Raje as Rajkumar (Raju)
  • Dutta Sagar as Lahanya
  • Girish Oak

Production[change | change source]

Mahaepisode (1 hour)[change | change source]

  1. 11 October 2020
  2. 15 November 2020
  3. 20 December 2020
  4. 7 February 2021
  5. 14 March 2021
  6. 21 March 2021
  7. 4 April 2021
  8. 9 May 2021
  9. 22 August 2021
  10. 12 September 2021

Ratings[change | change source]

Week Year BARC Viewership Ref.
TVT Rank
Week 39 2020 3.9 3 [3]
Week 40 2020 4.5 2
Week 41 2020 4.4 1
Week 42 2020 4.6 2
Week 43 2020 5.0 2
Week 44 2020 5.0 2
Week 45 2020 5.6 1
Week 46 2020 4.8 2
Week 47 2020 4.2 5
Week 48 2020 6.1 1
Week 49 2020 5.9 1
Week 50 2020 5.4 3 [4]
Week 51 2020 5.0 3 [5]
20 December 2020 Mahaepisode 4.2 4
Week 52 2020 5.3 3
Week 1 2021 4.7 4
Week 2 2021 4.4 3
Week 3 2021 4.5 2 [6]
Week 4 2021 5.8 1
Week 5 2021 4.7 2
Week 6 2021 6.0 1
7 February 2021 Mahaepisode 4.3 3
Week 7 2021 4.7 3
Week 8 2021 5.6 1 [7]
Week 9 2021 5.3 3 [8]
Week 10 2021 4.4 4
Week 11 2021 4.5 3
Week 12 2021 6.1 3
Week 13 2021 6.2 1
Week 14 2021 7.6 2
Week 15 2021 5.1 3
Week 17 2021 3.7 4
Week 18 2021 6.8 1
Week 19 2021 5.9 3
Week 20 2021 6.5 1 [9]
Week 21 2021 4.6 3 [10]
Week 22 2021 3.9 5 [11]
Week 32 2021 4.9 4

TVR Ratings[change | change source]

Week Year TVR
U 15+ Rank U+R 2+ Rank
Week 39 2020 3.9 5
Week 40 2020 4.1 3
Week 50 2020 6.1 2
Week 5 2021 6.0 3
Week 13 2021 5.3 1 6.1 1
Week 14 2021 6.0 2 6.9 2
Week 15 2021 5.3 1 6.0 1
Week 17 2021 5.9 1
Week 30 2021 6.8 1 7.7 1
Week 37 2021 4.2 7
Week 38 2021 4.2 6
Week 39 2021 4.1 6
Week 40 2021 3.7 6
Week 41 2021 4.0 6
Week 42 2021 4.0 6
Week 43 2021 4.2 7
Week 44 2021 4.3 4
31 October 2021 Maha episode 2.8 9
Week 45 2021 5.2 4
Week 46 2021 4.8 6
Week 47 2021 4.9 5
Week 48 2021 5.0 4
Week 49 2021 4.9 4
Week 3 2022 5.0 4
Week 4 2022 4.9 4 6.3 3
Week 7 2022 5.4 3
Week 11 2022 5.9 4

Adaptations[change | change source]

Language Title Original release Network(s) Last aired Notes
Hindi Diya Aur Baati Hum
दिया और बाती हम
29 August 2011 StarPlus 10 September 2016 Original
Kannada Akashadeepa
ಆಕಾಶದೀಪ
2012 Star Suvarna 2014 Remake
Bengali Tomay Amay Mile
তোমায় আমায় মিলে
11 March 2013 Star Jalsha 20 March 2016
Malayalam Parasparam
പരസ്പരം
22 July 2013 Asianet 31 August 2018
Marathi Manasicha Chitrakar Toh
मानसीचा चित्रकार तो
25 November 2013 Star Pravah 4 February 2015
Phulala Sugandh Maticha
फुलाला सुगंध मातीचा
2 September 2020 Ongoing
Tamil Raja Rani 2
ராஜா ராணி 2
12 October 2020 Star Vijay
Telugu Janaki Kalaganaledu
జానకి కలగలేదు
22 March 2021 Star Maa
Kannada Radhe Shyama
ರಾಧೆ ಶ್ಯಾಮ
6 September 2021 Star Suvarna

References[change | change source]

  1. "'फुलाला सुगंध मातीचा'मध्ये लगीनसराई, शुभम आणि कीर्ती अडकणार विवाहबंधनात". Lokmat (in Marathi). Retrieved 2021-01-21.{{cite web}}: CS1 maint: url-status (link)
  2. "TV shows Phulala Sugandha Matichaa and Mulgi Zali Ho complete one year". The Times of India. 2021-09-03. Retrieved 2021-09-18.{{cite web}}: CS1 maint: url-status (link)
  3. "Marathi TV Serials TRP Ratings: 26 September (Saturday) to 2 October 2020 (Friday)".
  4. "टीआरपी रेसमध्ये पहिल्या पाचमधील सगळेच कार्यक्रम स्टार प्रवाहचे, ही मालिका ठरली अव्वल". Lokmat (in Marathi). Retrieved 2021-12-01.
  5. "टीआरपी रेसमध्ये स्टार प्रवाहच्याच सगळ्या मालिका अव्वल, दोन मालिकांच्या महाएपिसोडचा देखील समावेश". Lokmat (in Marathi). Retrieved 2021-09-01.
  6. "पहिल्या पाचमध्ये कित्येक महिन्याने आली झी मराठीवरील ही मालिका तर टीआरपीत ठरलीय ही मालिका अव्वल". Lokmat (in Marathi). Retrieved 2021-09-01.
  7. "ना सई-आदित्य ना अरुंधती, बोलबाला कोणाचा? टॉप ५ मराठी मालिका". TV9 Marathi (in Marathi). Retrieved 2021-08-10.
  8. "मालिकांच्या शर्यतीत 'मुलगी झाली हो...' ठरली अव्वल, पाहा या आठवड्याच्या टॉप ५ मराठी मालिका". TV9 Marathi (in Marathi). Retrieved 2021-08-10.
  9. "टीआरपीच्या शर्यतीत 'आई..' राहिली मागे 'या' मालिकांनी मारली बाजी, पाहा प्रेक्षकांच्या आवडत्या 'टॉप ५' मालिका". TV9 Marathi (in Marathi). 2021-02-06. Retrieved 2021-06-24.
  10. "प्रेक्षकांना भावतेय जयदीप-गौरीची प्रेमकथा, 'सुख म्हणजे...'सह 'या' मालिका ठरल्या अव्वल!". TV9 Marathi (in Marathi). 2021-02-06. Retrieved 2021-06-24.
  11. "TRP च्या स्पर्धेत 'देवमाणूस' चौथ्या स्थानावर; 'ही' मालिका ठरली अव्वल". Maharashtra Times (in Marathi). Retrieved 2021-08-10.