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Promotion means spreading information about an product, service or issue

Promotion as part of marketing means spreading information about a product, product line, brand, or company. Promotion includes:

  • Publicity and public relations
  • Advertising

Promotion for marketing includes additionally:[1]

  • Personal selling
  • Non-personal selling
  • Sales promotion
  • Tradeshows
  • Direct selling
  • Refer a friend
  • Loyalty bonus
  • Product placement

Promotion can also happen when a marketing company is providing discounts and coupons to customers to create brand awareness.

References[change | change source]

  1. "Types of Promotions". Retrieved 2022-03-14.
  2. Clifford, Stephanie (July 22, 2008). "A Product's Place Is on the Set". Advertising (editorial). The New York Times. Retrieved 2008-11-22.[permanent dead link]