Seres Group

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Seres Group Co., Ltd
Native name
赛力斯
FormerlySokon Group
Company typePrivate
Template:Sse
Industry
PredecessorsChongqing Baxian Fenghuang Electronic Factory (1986-1996)

Chongqing Yu'an Shock Absorber Company (1996-2007)

Chongqing Sokon Automobile (2007-2022)
FoundedSeptember 1986; 37 years ago (1986-09)
FoundersZhang Xinghai
Headquarters,
China
Area served
Worldwide
ProductsAutomobiles, Motorcycle, commercial vehicles, auto parts
Owners
Number of employees
13,238[2]
SubsidiariesDFSK Motor
Seres
XGJAO Motorcycle
Yu'an Shock Absorber Company
Jinkang New Energy
Ruichi Automobile
Websitehttps://en.sokon.com/en/

SERES Group is a technology-driven manufacturing enterprise that was founded in 1986. With over 16,000 employees, SERES is a leading A-share listed company and one of China's top 500 enterprises.

Brands and products[change | change source]

Seres[change | change source]

Seres is a brand of electric vehicle owned by Seres Group. Since 2023, Seres brand has shifted to export brand while AITO became a domestic only brand.[3]

AITO[change | change source]

AITO is a brand that collaborates with Huawei for smart electric vehicle. Huawei is leads in the design of AITO models while Seres conducts in production.

The AITO brand was owned by Seres but was acquired by Huawei in June 2023.[4]

Landian[change | change source]

Landian is Seres brand for budget electric vehicles which unveiled in March 2023. The word Landian literally means blue electricity (蓝电) in Chinese.[5]

Fengon[change | change source]

Fengon (or DFSK Glory for foreign markets) formerly known as Dongfeng Fengguang (东风风光), is the sub-brand of Seres that produces passenger vehicles. Established in 2008, Fengon brand targets at affordable compact MPVs and SUVs. It used to be a joint-venture brand with Dongfeng Group but was fully acquired by Seres Group in 2022.

DFSK/Dongfeng Xiaokang (东风小康)[change | change source]

The DFSK is a brand of Seres' that produces light commercial vehicles. It used to be a joint-venture brand with Dongfeng Group but was fully acquired by Seres Group in 2022.

References[change | change source]

  1. "Profile". Retrieved 7 June 2021.
  2. "Sokon overview".
  3. "公司业务 - 赛力斯集团". www.seres.cn. Retrieved 22 January 2024.
  4. "重磅!"问界"商标已转让给华为-开源基础软件社区-51CTO.COM". ost.51cto.com. Retrieved 26 June 2023.
  5. Kang/CnEVPost, Lei (30 March 2023). "Seres unveils new NEV brand Landian and 1st model E5 with BYD, Huawei technology". CnEVPost. Retrieved 28 June 2023.