Trivago

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Trivago (stylized as trivago) is a Dutch company specializing in metasearch engine focusing on hotels. The company is incorporated in the Netherlands.[1]

History[change | change source]

The company was founded in Amsterdam, Netherlands, in January 2005. The team developed Germany's first hotel search engine.

Initially, Trivago received €1 million from investors, including the Samwer brothers, Florian Heinemann, and Christian Vollmann. In 2007, Trivago received US$1.14 million in Series B funding from the British company HOWZAT media LLP. In December 2010, Trivago sold a quarter of the company for US$52.86 million to a US investment fund, Insight Venture Partners.

In 2013 Expedia, an American travel company, acquired a stake in Trivago for $632 million.[2]

In December 2014, Trivago acquired mobile app product and development company Rheinfabrik.

In 2015, Trivago reported more than US$500 million in revenue.[3]

In March 2016, Trivago announced Cloud-PMS company Base7booking aquiring.

On December 16, 2016, Trivago became publicly traded on the NASDAQ exchange under the ticker symbol TRVG.[4]

In March 2020, after the pandemic COVID-19, sales had fallen by 95% compared to the previous year.[5]

Now Trivago is headquartered in Düsseldorf. In 2013, Trivago opened offices in Leipzig and Palma de Mallorca. There are also offices in Amsterdam and Shanghai.

Business model[change | change source]

Booking platforms, hoteliers and other providers list rates and advertise on the Trivago site, paying for the clicks received from Trivago users.[6]

Products and features[change | change source]

  • Trivago app
  • Trivago Hotel Manager
  • Hotel Manager Pro
  • Rate Connect
  • Trivago Rating Index (tRI)
  • Trivago Hotel Price Index (tHPI)

Marketing[change | change source]

Trivago focuses on online marketing, public relations and brand marketing (TV).[7] The company has its own ad brands - The "Trivago guy" and The "Trivago girl".

References[change | change source]

  1. Bungard, Matt (2020-01-20). "Trivago misled consumers in favour of advertiser dollars, federal court finds". The Age. Retrieved 2021-09-27.
  2. "Expedia to acquire stake in German hotel site". Reuters. 2012-12-21. Retrieved 2021-09-27.
  3. Net, Hospitality. "trivago Unveils Plans for New Global Campus". Hospitality Net. Retrieved 2021-09-27.
  4. "Expedia's Hotel Search Service Trivago Plans IPO". Fortune. Retrieved 2021-09-27.
  5. "Tourismuskrise: Trivago baut massiv Stellen ab". www.handelsblatt.com (in German). Retrieved 2021-09-27.
  6. Neuhaus, Elisabeth (2016-01-06). "Trivago, auf leisen Sohlen". Business Insider (in German). Retrieved 2021-09-27.
  7. Administrador. "Trivago es uno de los comparadores de precios de hoteles más grandes del mundo - Entrevista - Revista Marcas y Turismo". turismoytecnologia.com (in European Spanish). Retrieved 2021-09-27.

Other websites[change | change source]