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This is a list of newspapers in Pakistan by circulation and readership. The Audit Bureau of Circulations (ABC), which works under the Ministry of Information, Broadcasting and National Heritage, monitors newspaper circulation in the country to set advertising rates.[1][2] However, the bureau does not officially disclose circulation figures.[3] The figures and projections provided in this list are based on independent or primary sources.[4][5][6][7][8]

List of newspapers[change | change source]

This list is not exhaustive and may exclude newspapers for whom data is not available or verifiable. Outdated data may be updated pending reliable sources.

Rank Newspaper Language Headquarters Circulation Readership Owner/executive
1 Daily Jang
(روزنامہ جنگ‎)
Urdu Karachi 850,000[4][9] 8,000,000[9] Jang Group of Newspapers
2 Nawa-i-Waqt
(روزنامہ نوائے وقت‎)
Urdu Lahore 560,000[4] Nawa-i-Waqt Group of Newspapers
3 Daily Pakistan
(روزنامہ پاکستان‎)
Urdu Lahore 500,000[10][6] Mujeeb-ur-Rehman Shami
4 Daily Express
(روزنامہ ایکسپریس‎)
Urdu Karachi 317,000[11][12] 4,690,000[11] Express Media Group
5 Daily Khabrain
(روزنامہ خبریں‎)
Urdu Lahore 294,500[11][6] 1,470,465[11] Khabrain Group
6 The News English Karachi 140,000[7][4] 690,000[8] Jang Group of Newspapers
7 Dawn English Karachi 138,000[5][7] 759,000[13] Dawn Group of Newspapers [1]
8 Daily Awaz
(روزنامہ آواز‎)
Urdu Lahore 120,000[14][15] Jang Group of Newspapers
9 Daily Kawish
(روزاني ڪاوش)
Sindhi Hyderabad 105,000[16][17] Kawish Group of Publications
10 The Frontier Post English Peshawar 100,000[18] Jalil Afridi
11 Daily Times English Lahore 85,000[8][19] 425,000[8] Media Times Limited[20]
12 Daily Ibrat
(روزاني عبرت)
Sindhi Hyderabad 80,000[16] Ibrat Group of Publications
13 The Nation English Lahore 75,000[8] 375,000[8] Nawa-i-Waqt Group of Newspapers
14 Daily Qaumi Akhbar
(روزنامہ قومی اخبار‎)
Urdu Karachi 70,000[11] 350,000[11] Qaumi Group of Newspapers
15 Daily Awami Awaz
(روزاني عوامي آواز)
Sindhi Karachi 70,000[21] Marvee Publication
16 The Express Tribune English Karachi 60,000[12] [22] Express Media Group
17 Daily Aaj Kal
(روزنامہ آج کل‎)
Urdu Lahore 60,000[23] Media Times Limited[20]
18 Pakistan Observer English Islamabad 60,000[8] 180,000[8] Zahid Malik
19 Daily Awam
(روزنامہ عوام‎)
Urdu Karachi 60,000[24] 100,000[11] Jang Group of Newspapers[25]
20 Daily Inquilab
(ڈیلی انقلاب‎)
Urdu Lahore 60,000[15][26] Jang Group of Newspapers[25]
21 Daily Mashriq
(روزنامہ مشرق‎)
Urdu Peshawar 55,000[16] Mashriq Group of Newspapers[25]
22 Daily Jasarat
(روزنامہ جسارت‎)
Urdu Karachi 50,000[27] 75,000[11] Jamaat-e-Islami
23 Daily Wifaq
(روزنامہ وفاق‎)
Urdu Lahore 50,000[17] Mustafa Sadiq and Abrar Mustafa[28]
24 The Daily News English Karachi 45,000[15][29] 75,000[11] Jang Group of Newspapers
25 Daily Juraat
(روزنامہ جرأت‎)
Urdu Karachi 45,000[17] Jurrat Group of Newspapers
26 Daily Shamal
(روزنامہ شمال‎)
Urdu Abbottabad 44,000[17]
27 Daily Waqt
(روزنامہ وقت‎)
Urdu Lahore 40,000[30] Jang Group of Newspapers
28 Daily Ausaf
(روزنامہ اوصاف‎)
Urdu Karachi 40,000[31][32] NA
29 Daily Wahdat
(وحدت ورځپاڼه)
Pashto Peshawar 35,000[33] Pir Sufaid Shah Hamdard
30 Daily Ummat
(روزنامہ امّت‎)
Urdu Karachi 33,000[16] Ummat Publications
31 Business Recorder English Karachi 30,000[8][6] 150,000[8] Business Recorder Group
32 Daily Dunya
(روزنامہ دنیا‎)
Urdu Lahore 25,000[11] 125,000[11] Dunya Media Group
33 Pakistan Today English Lahore 25,000[11] 85,000[11][8] Nawa Media Corporation
34 Daily Aaj
(روزنامہ آج‎)
Urdu Peshawar 20,000[11] 100,000[11] NA
35 Daily Aghaz
(روزنامہ آغاز‎)
Urdu Karachi 20,000[11][34] 50,000[11] NA
36 Daily Islam
(روزنامہ اسلام‎)
Urdu Karachi 20,000[31][16] NA
37 The Friday Times English Lahore 15,000[23] 50,000[35] Najam Sethi and Jugnu Mohsin
38 Daily Bhulekha
(روزانہ بُھلیکھا‎)
Punjabi Lahore 12,000[36][37] Mudassar Iqbal Butt[38]
39 Daily Imroz
(روزنامہ امروز‎)
Urdu Karachi 10,000[11] 50,000[11] NA
40 The Statesman English Peshawar 10,000[39] Mashriq Group of Newspapers
41 Daily Nawa-e-Watan
(رو تاک نوائے وطن‎)
Balochi Quetta 8,500[40][41]
42 Jehan Pakistan
(جہان پاکستان‎)
Urdu Karachi 7,000[11] 35,000[11] NA
43 Daily Kainat
(روزنامہ کائنات‎)
Urdu Karachi 7,000[11] 20,000[11] NA
44 The Financial Daily English Karachi 6,000[8] 30,000[8] Azfar Abbas Ashary
45 Daily Balochistan Express English Quetta 6,000[17] Siddiq Baluch
46 Huashang
(华商)
Chinese[42] Islamabad 5,000[43] 60,000[43]
47 Daily Din
(روزنامہ دن‎)
Urdu Lahore 5,000[16] Din Media Group
48 Daily Nai Baat
(روزنامہ نئی بات‎)
Urdu Lahore 5,000[11] 15,000[11] Superior Group

Background[change | change source]

Pakistan had the tenth largest newspaper circulation in the world.[44] A 2008 report in The Economist showed that growth trends in Pakistan's newspaper market were similar to those of other semi-industrialised countries.[45] Verifying circulation data can be complicated as figures are not released officially by the ABC, and are usually retained as a trade secret.[7] Some major newspapers provide their own numbers.[46][22][5] Newspapers are published in all the languages of Pakistan.[2] In terms of advertising rates (fixed by the Audit Bureau of Circulations) which determine circulation, the ratio is typically 9:1 in favour of large newspapers against smaller newspapers.[47]

Literacy rate; industry assumption of readership much higher[10] readership on a given day is up to 30% [3] 15 million readership as of 2015 [4]; 13 to 15 million readership [5]

P.42: Circulation low due to "low literacy rate, poverty", lack of infrastructure [6]

Urdu press: 'Daily Jang, Imroze, Nawa-i-Waqt, Jasarat and Mashriq among the most influential'

English influence [7]; [8]

Pashto circulation [9]

Sindhi[48] [10]; G. Books: "Some of the Sindhi papers, such as the Ibrat (Hyderabad), the Kawish (Hyderabad), the Hilal-e-Pakistan (Karachi) and the Jago (Karachi), are economically quite viable and flourishing concerns."; Sindhi [11]

per capita rank [12]; All Pakistan Newspaper Society and FBS comparison [13]; 5.6 million [14]; 8.2 million [15]; 6.2 million [16]; readership [17]; 4 to 6 million [18]

Quora [19]; G. search 'Pakistani newspapers by readership'

Balochi [20] (Nawa-e-Watan: http://intermedia.org.pk/pdf/BALOCHISTAN%20REPORT%20FINAL-2010%20white.pdf); Gujarati [21] Millat [22]

languages [23]; [24]

Punjabi [25] [26] [27]

power of Pakistani press http://www.pressreference.com/No-Sa/Pakistan.html

"Newspaper circulation appears to be declining as a result of increasing competition from TV, radio and news websites on the internet... However, newspaper readership is much higher than these figures would suggest, since every copy sold is usually read by several people. All the main newspapers also publish online editions... Major large circulation daily newspapers exercise wide influence on public opinion from within large media groups that also include radio and TV stations." [28]

"Although newspaper circulation fi gures have dropped signifi cantly in recent years, print media remain a vital source of news for millions. Undated fi gures from the marketing research organization Gallup Pakistan say 60 percent of urban populations and 36 percent of rural populations read newspapers." [29]

extra newspaper circs. [30]

"Apart from dailies, in 1988 there were 368 weeklies, 126 fortnightlies, and 776 monthlies and 374 quarterlies. Periodicals are brought out in 11 languages-Urdu, English, Sindhi, Pushto, Baluchi, Gujerati, Punjabi, Saraiki, Breuhi, Arabic and Persian." https://lra.le.ac.uk/bitstream/2381/10142/3/2011MemonBA%20phd.pdf.txt (also see Average circulation of newspapers and periodicals by language/type for total numbers of newspapers)

Overseas circulation among Pakistani diaspora [31]; https://www.internews.org/sites/default/files/resources/InfoasAid_Pakistan_MediaGuide.pdf; Pakistan Link has a circulation of 35,000 https://books.google.com/books?id=qTemAgAAQBAJ&pg=PA113&dq=Pakistani+newspaper+with+a+circulation+of&hl=en&sa=X&redir_esc=y#v=onepage&q=Pakistani%20newspaper%20with%20a%20circulation%20of&f=false  ; Pakistan Times (Canada) has 18,000 circ. http://www.pakistantimesweekly.com/; Urdu Times USA 5,000 [32]

See also[change | change source]

References[change | change source]

  1. "Advertisment Policy: Definition of Audit Bureau of Circulation (ABC)". Government of Balochistan. Retrieved 29 April 2016.
  2. Kalia, Ravi (2015). Pakistan’s Political Labyrinths: Military, Society and Terror. Routledge. p. 43. ISBN 9781317405443.
  3. Pagell, Ruth A.; Halperin, Michael (1998). International Business Information: How to Find It, How to Use It. Greenwood Publishing Group. p. 271. ISBN 9781573560504.
  4. 4.0 4.1 4.2 4.3 Shah, Hijab (9 December 2010). "The Inside Pages: An Analysis of the Pakistani Press" (PDF). Center for Strategic and International Studies. Retrieved 29 April 2016.
  5. 5.0 5.1 5.2 "Print Overview". Infoasaid. Retrieved 29 April 2016.
  6. 6.0 6.1 6.2 6.3 Ali, Shahzad (2011). "Growth of Print Media in Pakistan from the Perspective of Economic and Social Indicators" (PDF). The International Academic Forum. pp. 35–53. Retrieved 29 April 2016.
  7. 7.0 7.1 7.2 7.3 Jan, Faizullah (2015). The Muslim Extremist Discourse: Constructing Us versus Them. Lexington Books. pp. 41–42. ISBN 9781498520386.
  8. 8.00 8.01 8.02 8.03 8.04 8.05 8.06 8.07 8.08 8.09 8.10 8.11 8.12 "Press Release: Chairman 2012" (PDF). Mutual Funds Association of Pakistan. 3 October 2012. Retrieved 1 May 2016.
  9. 9.0 9.1 "Jang Advertising Solutions". Jang Media Group. Retrieved 1 May 2016.
  10. 10.0 10.1 "About Us". Daily Pakistan. Retrieved 29 April 2016. With a circulation of over 500,000 daily for the hard-copy newspaper, and more than 50 million views per month for our online version, Daily Pakistan has become one of the most widely read newspapers in the region.
  11. 11.00 11.01 11.02 11.03 11.04 11.05 11.06 11.07 11.08 11.09 11.10 11.11 11.12 11.13 11.14 11.15 11.16 11.17 11.18 11.19 11.20 11.21 11.22 11.23 11.24 "Publications". Center for Executive Education (Institute of Business Administration). 16 March 2013. Retrieved 8 May 2016.
  12. 12.0 12.1 "Daily Express and Express Tribune circulation (LinkedIn Slideshare)". Audit Bureau of Circulations. 27 March 2012. {{cite web}}: |access-date= requires |url= (help); Missing or empty |url= (help)
  13. Kheeshadeh, Maryam. "Effects of Globalization on TV and Print Media in Pakistan" (PDF). International Journal of Asian Social Science. p. 1,447. Retrieved 1 May 2016. Among the national English-language newspapers, the Dawn is the most widely circulated... It has a week-day circulation of over 138,000 and a total readership base in excess of 759,000.
  14. "Awaz". Jang Advertising Solutions. Retrieved 6 May 2016.
  15. 15.0 15.1 15.2 "Welcome to IFRA". IFRA. ...The largest English and Urdu publishing group in Pakistan. It publishes these dailies: Daily Jang, the world's largest Urdu daily (850,000), The News (English, 140,000), Daily News, (English, evening, 45,000), Daily Awam (Urdu, 60,000), Daily Awaz (Urdu, 120,000), Daily Inqilab (Urdu, 60,000). {{cite web}}: |access-date= requires |url= (help); Missing or empty |url= (help)
  16. 16.0 16.1 16.2 16.3 16.4 16.5 "Special Pakistan media reaction - Richard Holbrooke's visit to Pakistan". WikiLeaks. 12 February 2009. Retrieved 8 May 2016.
  17. 17.0 17.1 17.2 17.3 17.4 Akhtar, Rai Shakil (2000). Media, Religion And Politics In Pakistan. Oxford University Press. p. 89. ISBN 9780195791747.
  18. "Print Tariff". The Frontier Post. Retrieved 29 April 2016.
  19. An Analysis of Urdu and English Editorial Coverage of the 2007 Emergency from Pakistani Newspapers. ProQuest. 2008. p. 35. ISBN 9780549736509.
  20. 20.0 20.1 "Media Times Ltd". Financial Times. Retrieved 29 April 2016.
  21. Rajpar, Mushtaque (1 January 2009). "Armed men storm Sindhi newspaper's office in Karachi". International News Safety Institute. Retrieved 8 May 2016. Awami Awaz is the third largest Sindhi newspaper, published since 1990 from Karachi, having circulation of 70,000; it is a progressive, liberal and independent daily.
  22. 22.0 22.1 Lakhani, Bilal (12 April 2012). "Note from the publisher". The Express Tribune. Retrieved 29 April 2016. Last year, I claimed that our online circulation or 'traffic' was neck to neck with the country's most widely-circulated and oldest print newspaper. Today, I claim with increasing confidence that we are now the most read Pakistani English newspaper.
  23. 23.0 23.1 "Member Papers". Project Syndicate. 4 January 2012. Retrieved 30 April 2016.
  24. "Awam". Jang Advertising Solutions. Retrieved 5 May 2016.
  25. 25.0 25.1 25.2 "Jang Group's Behaviour Makes Working With Geo TV Untenable". WikiLeaks. 26 November 2008. Retrieved 6 May 2016.
  26. "Inquilab". Jang Advertising Solutions. Retrieved 6 May 2016.
  27. Warikoo, K. (2010). Religion and Security in South and Central Asia. Routledge. p. 112. ISBN 9781136890192.
  28. "Mustafa Sadiq grieved". Dawn. 27 March 2002. Retrieved 22 June 2017.
  29. "Daily News". Jang Advertising Solutions. Retrieved 5 May 2016.
  30. "Waqt". Jang Advertising Solutions. Retrieved 5 May 2016.
  31. 31.0 31.1 "PAKISTAN/SOUTH ASIA-Urdu Press Says US Employing New Tactics To Mount Pressure on Pakistan". Global Intelligence Files. 18 August 2011. Retrieved 11 May 2016.
  32. "Pakistan media reaction: December 15, 2009". WikiLeaks. 15 December 2009. Retrieved 8 May 2016.
  33. Khandekar, Renuka N. (2003). Faith: filling the God-sized hole. Penguin Books. p. 35. A Muslim gentleman with a silver beard, bright eyes and a black cap at Sushmaji's table turned out to be the publisher of Pakistan's Pashto newspaper, Wahdat (Unity) which has, he said, a circulation of 35,000 daily and goes out to all Afghans around the world.
  34. "Pakistan: Information on whether the Nawa-i-Waqat, Agahz and Awam newspapers in Karachi published any reports on a fire in Impress (or Empress) Market in south Karachi in March-April 1997 describing the damages entailed, the motives, any suspects, arrests and/or convictions". Research Directorate, Immigration and Refugee Board, Canada (Refworld). 1 October 1997. Retrieved 5 May 2016.
  35. Menon, Kavita (7 February 2000). "Pakistan: The Press for Change". Committee to Protect Journalists. Retrieved 1 May 2016. Sharif turned his sights on Najam Sethi, the editor of the influential English-language weekly The Friday Times. By targeting the paper, a political weekly with a domestic readership estimated at around 50,000...
  36. "Media Distribution by Tiers" (PDF). United States District Court. 2011. p. Attachment K. Retrieved 2 May 2016.
  37. Walia, Varinder (23 April 2001). "Pak Punjabis prefer Urdu". The Tribune. Retrieved 2 May 2016. ...The daily Punjabi Bhulekha published from here seems to be the lone voice of the people... The insignificant circulation of 8,000 in all over Pakistan is enough proof that Punjabi is more the language of elite in the country.
  38. "Interview with well known Pakistani Punjabi journalist Mudassar Iqbal Butt". SBS Punjabi. 9 October 2015. Retrieved 2 May 2016.
  39. "Top Newspapers in Pakistan". 4 International Media & Newspapers. Retrieved 8 May 2016.
  40. "Average circulation of newspapers and periodicals by language/type". Federal Bureau of Statistics (Government of Pakistan). 2007. {{cite web}}: |access-date= requires |url= (help); Missing or empty |url= (help)
  41. Baloch, Fazal (23 May 2011). "The sorry tale of Balochi press". Dawn. Retrieved 1 May 2016.
  42. "How Pakistan is becoming China's land of opportunity". Dawn. 7 June 2017. Retrieved 25 February 2018.
  43. 43.0 43.1 "Chinese weekly in Islamabad caters to rising number of nationals". Geo News. 20 May 2017. Retrieved 25 February 2018. It is in this light that Huashang — the first Chinese weekly newspaper — operates out of Islamabad. According to BBC Urdu, the publication, which also has an English version, produces 5,000 copies a week and claims a readership of 60,000 people.
  44. Mughal, Owais (2 December 2010). "Pakistan has the 10th highest newspaper circulation in the world". Pakistaniat. Retrieved 29 April 2016.
  45. "Not all bad news". The Economist. 24 July 2008. Retrieved 29 April 2016. In India, sales rose by 11%, bringing the five-year increase to more than 35%. Pakistan's newspaper market grew by almost as much in the same period. The trend is similar elsewhere in Asia and Latin America.
  46. Novick, Rebecca (23 August 2014). "Until My Life is Written By God: One Man's Fight for Press Freedom in Pakistan". The Huffington Post. Retrieved 29 April 2016. Jalil and his brother spent the next thirteen years developing the newspaper, which today has the third largest circulation in the country.
  47. Bhagwandas (26 March 2014). "Federal govt agency determines circulation of newspapers, PA told". Dawn. Retrieved 29 April 2016.
  48. Nizamani, H. (30 January 2012). "New vibes in Sindh politics". Dawn. Retrieved 30 April 2016. Daily Kawish, its flagship newspaper, probably sells more copies than the combined circulation of all its competitors... The Qazis of Hyderabad are no strangers to media and politics. Daily Ibrat, owned by this family, for a long time had the lion's share of the Sindhi newspaper market... Ali Qazi and his brothers started their own daily, Kawish, which over the years not only challenged the dominance of Ibrat but eventually replaced it as the largest circulated Sindhi newspaper.

External links[change | change source]

Template:Newspapers in Pakistan Template:Media of Pakistan


Pakistan Newspapers by circulation *