LG Prada

The LG KE850, also named The LG Prada Phone,^[1] is a mobile phone manufactured by LG Electronics and designed by Prada. It was first announced on 12 December 2006.^[2] An official press release showing an image of the device appeared on 18 January 2007.^[1]

Features[change | change source]

EDGE Tri-Band (900/1800/1900) / CDMA (800) for South Korea
Adobe Flash interface
98.8 × 54 × 12 mm
6.5 × 4 cm touch-sensitive screen
1.92M CMOS Camera / LED Flash
Video Recording CIF 352*288=101376 Pixels,WQVGA 400*240=96000 Pixels (MPEG4, H.263, H.264)
Music Player and Recorder (MP3, AAC, AAC+, WMA, RA)
Internal Memory Slot (Micro SD), behind the battery
Innerpack Battery 800mAh
Bluetooth 2.0, USB 2.0, USB Mass storage
Document Viewer (ppt, doc, xls, pdf, txt )^[1]^[1]

Awards[change | change source]

International Forum Design - Product Design Award for 2007 [1]^{[permanent dead link]}
Red dot design award - LG Prada Wins 'Best of the Best' red dot Design Award - At 2007 [2][3]

Prices in Countries it is sold[change | change source]

Prices are expected to start from 600 Euros.

France, Germany, Spain, Hong Kong, Italy, Singapore and Taiwan: Late March 2007.
Kuwait: Sold at Villa Moda. 300 KD, which is the same as 900 US Dollars.
South Korea^[1] - Spring 2007.
New Zealand: March 2007 - The setup goes with Vodafone NZ's GSM network.
Sweden: Late June/early July 2007.
United Kingdom: Now sold for free with new sign up on T-Mobile/Orange/O2 on "contract". Or around £275 on "pay as you go", although some websites sell it without a sim card for £220.
Australia: Sold from September 24, 2007 in most networks, and also unlocked online.

iPhone copying LG Prada[change | change source]

LG Electronics says that the iPhone's design was copied from the LG Prada. Woo-Young Kwak, head of LG Mobile Handset R&D Center, said at a press conference:

“We think that Apple copied the LG Prada phone after it was shown in the iF Design Award and won the prize in September 2006.”^[3]^[4]

LG later claimed that Apple stole both the ideas and concept of the Prada phone. A lawsuit by LG had been rumored prior to this announcement;^[3] however, LG has remained silent on whether or not they will file a lawsuit.