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Alexa Internet, Inc.
Screenshot of Alexa.com home page post-closure
Foundation date1996[1]
HeadquartersSan Francisco, California, U.S
IndustryInternet information providers
ProductsAlexa Web Search (discontinued 2008)
Alexa toolbar
ParentAmazon.com (acquired 1999)
Alexa rankNegative increase 2,066 (July 2016)[2]
Type of siteWeb traffic and ranking
Available inEnglish
Current statusDiscontinued May 1, 2022

Alexa was an Internet service that measures how many Internet users visit a website. At Alexa.com, people entered a website address and Alexa showed them how well-visited the website is. It can also tell them how its popularity has changed over time. Alexa had 6 million unique visits monthly.

Alexa was created in 1996 by American businessman Brewster Kahle and Bruce Gilliat. In 1999, Alexa was bought by Amazon.com for about US$250 million in Amazon stock. Alexa provided a free API that is used by services and toolbars all around the world to easily display Alexa Rating.

Some virus companies mark Alexa toolbar as adware (McAfee), trackware (Symantec) and potentially unwanted Program.

At December 2021 Amazon announced that they will turn Alexa off. Service was discontinued May 1 of 2022.

Sources[change | change source]

  1. "About Alexa Internet". Archived from the original on 7 October 2009. Retrieved 9 October 2009.
  2. "Alexa.com Site Info". Alexa Internet. Archived from the original on 2018-12-24. Retrieved 2016-07-17.

Other websites[change | change source]