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{{For|the conglomerate parent company|Geely}}
{{Infobox company
| name = Geely Automobile Holdings Limited
| type = [[Public company|Public]]
| traded_as = {{hkex|0175}}
| industry = [[Automotive industry|Automotive]]
| foundation = {{Start date and age|1998|df=yes}}
| founder = 
| location = {{ubl
  | [[Hong Kong]], China
  }}
| area_served = Worldwide
| key_people = {{ubl
  | [[Li Shufu]] ([[chairman]])
  | Li Donghui (vice chairman)
  | Gui Shengyue ([[CEO]])
  }}
| products = [[Automobiles]]
| production = {{increase}} 1,686,516 vehicles (2023)
| services = 
| revenue = {{increase}} {{CNY|179.2 billion|link=yes}} (2023)
| operating_income = 
| net_income = {{increase}} {{CNY|4.945 billion}} (2023)
| assets = {{increase}} {{CNY|192.59 billion}} (2023)
| equity = {{increase}} {{CNY|85.15 billion|RMB}} (2023)
| owner = {{ubl
  | [[Zhejiang Geely Holding]] (39.94%)
  | Proper Glory Holding (26.2%)
  }}
| num_employees = {{increase}} 60,000 (2023)
| parent = Zhejiang Geely Holding
| divisions = * Geely Auto
** [[Geely Geometry]]
** [[Geely Galaxy]]
| subsid = {{ubl
  | Genius Auto Finance (75%)
  | [[Zeekr]] (50.8%)
  | [[Zeekr Technology Europe]] (50.8%)
  | [[Lynk & Co]] (50%)
  | [[Proton Holdings]] (49.9%)
  | Zhejiang [[Aisin]] (40%)
  | [[Renault Korea]] (34.02%)
}}
| rating = {{ubl
  | BBB− ([[S&P]])
  | Baa3 ([[Moody's]])
 }}
| homepage = {{url|http://www.geelyauto.com.hk/|geelyauto.com.hk}}
| footnotes = <ref name=AR2024/><ref name=secf1>{{cite web |title=ZEEKR Intelligent Technology Holding Limited - US SEC FORM F-1 |url=https://www.sec.gov/Archives/edgar/data/1954042/000110465924057064/tm229938-32_f1a.htm |publisher=[[U.S. Securities and Exchange Commission]] |access-date=11 May 2024}}</ref>
| module = {{Infobox Chinese|child=yes|s=吉利汽车控股有限公司|p=Jílì Qìchē Kònggǔ Yǒuxiàn Gōngsī |order=st|hide=no|altname=Trading name}}
}}
'''Geely Automobile Holdings Limited''', also commonly known as '''Geely Auto'''  ({{IPAc-en|'|dZ|i:|l|i}} ; {{zh|c=吉利汽车|p=Jílì QÌchē}}) is a [[publicly traded]] [[automotive]] company predominantly owned by the [[Geely|Zhejiang Geely Holding (ZGH)]] group. It owns the eponymous Geely Auto brand and partly owns [[Lynk & Co]], [[Proton Cars]] and [[Zeekr]] brands. The company is incorporated in the [[Cayman Islands]] and listed on the [[Hong Kong Stock Exchange]].

Established in 1986 by [[Li Shufu]] in [[Ningbo, Zhejiang]], China, Geely initially focused on [[refrigerators]] before transitioning to [[motorcycles]] in 1994. In 1997, Geely entered the automotive industry, becoming China's first [[Privately held company|privately-owned]] car manufacturer. Its first product, the [[Geely Haoqing]] rolled off the production line in 1998. In 2004, the company went public on the Hong Kong Stock Exchange.

The company is the largest subsidiary of Zhejiang Geely Holding, producing over 1.68 million out of the 2.79 million vehicles produced by the group in 2023. Around 487,000 were [[new energy vehicles]] ([[plug-in hybrid]] and [[battery electric vehicles]]). It also has the largest number of employees, with 60,000 out of the group's total of over 130,000 employees.<ref name="AR2024">{{Cite web |title=Annual Report 2023 |url=http://www.geelyauto.com.hk/wp-content/uploads/2024/04/20240426-Annual-Report-2023_E.pdf |access-date=2024-05-22 |website=Geely Automobile Holdings Limited}}</ref><ref name=":10">{{Cite web |title=2023 Annual Results |url=http://www.geelyauto.com.hk/wp-content/uploads/2024/03/e_20240320-Annual-Results-PPT.pdf |access-date=2024-05-22 |website=Geely Automobile Holdings Limited}}</ref>

Geely is a phonetic [[transliteration]] of the company's native name {{lang|zh|吉利}} ({{zh|p=Jílì}}), which means "auspicious" or "propitious" in Chinese.<ref name="sr2">{{cite web |date=2010-07-22 |title=SPECIAL REPORT-Saving Volvo:Geely buys brand and management test |url=https://www.reuters.com/article/idUSSGE66M02920100723 |work=Reuters}}</ref>

== History ==
Geely was established in 1986 in [[Ningbo, Zhejiang]] by [[Li Shufu]]. Initially, the company entered the refrigerator manufacturing industry in [[Taizhou, Zhejiang]]. To start the company, Li Shufu had to borrow funds from his family.<ref name="sr">{{cite web |date=2010-07-22 |title=SPECIAL REPORT-Saving Volvo:Geely buys brand and management test |url=https://www.reuters.com/article/idUSSGE66M02920100723 |work=Reuters}}</ref><ref name="cheap">McGregor, R. (April 2002) "Geely gears up china's first home-grown car" ''Financial Times''</ref> In 1994, Geely transitioned into the [[motorcycle]] industry by acquiring a state-run firm, and started producing China's first [[Scooter (motorcycle)|scooter]].<ref name=":6">{{Cite web |date=2012-08-16 |title=中国制造(2):探究吉利汽车集团的发展史_太平洋汽车网 |trans-title=Made in China (2): Explore the development history of Geely Automobile Group |url=https://www.pcauto.com.cn/nation/ycxc/1208/2075233_all.html |access-date=2024-05-21 |website=www.pcauto.com.cn}}</ref>

[[Li Shufu]] has described the company's development as encompassing three eras: the "1.0{{nbsp}}era" of machinery, the "2.0{{nbsp}}era" of electronics, and the "3.0{{nbsp}}era" of intelligence.<ref>{{Cite web |date=2020-06-09 |title=从1.0-4.0时代 吉利汽车"归零"开始 |trans-title=Starting from the "return to zero" of Geely Auto in the 1.0-4.0 era |url=https://www.sohu.com/a/400732378_120008039 |access-date=2023-06-06 |website=www.sohu.com}}</ref><ref>{{Cite web |date=2016-06-19 |title=聊一聊吉利3.0时代 |trans-title=Let’s talk about the Geely 3.0 era |url=https://www.sohu.com/a/84355473_113658 |access-date=2023-06-06 |website=www.sohu.com}}</ref>

=== 1997{{endash}}2007 ===
In 1996, Geely Group Co., Ltd. was formally established as a private company. The very first car made by Geely was completed in 1996, which is called the "Geely Number 01". It is a clone of a [[Mercedes-Benz E-Class (W210)]] with a chassis taken from a [[Hongqi (marque)|Hongqi]] CA7200, which in turn is based on the [[Audi 100]]. The prototype was conceived from Li Shufu's frustration over China's lack of a luxury carmaker. He wanted to prove that a Chinese company has the ability to produce luxury cars, according to his interview with [[China Central Television|CCTV]] in 2009. The car remained a single prototype and was never produced.<ref>{{Cite web |date=2018-02-07 |title=The First Geely Was A Fake Mercedes-Benz E-Class Based On A Real Audi 100 {{!}} ChinaCarHistory |url=https://chinacarhistory.com/2018/02/07/the-first-geely-was-a-mercedes-benz-e-class-based-on-an-audi-100/ |access-date=2024-05-22 |language=en-US}}</ref>[[File:2003 Geely Haoqing (HQ) JL6360E1, front 8.12.18.jpg|thumb|2003 [[Geely Haoqing]]]]
By 1997, the company had completed the construction of relevant factories and initial investment preparations to enter the automobile industry. This made Geely the first private automobile company in China, whereas other carmakers are [[state-owned]] enterprises such as [[Chery]]. Geely's first car, the [[Geely Haoqing]], rolled off the assembly line in [[Linhai, Zhejiang]] on 8 August 1998. The Haoqing is similar to the small Japanese car [[Daihatsu Charade]] and is powered by a Daihatsu three-cylinder engine. However, Geely did not obtain its national production license until 9 November 2001, which delayed mass production until 2002.<ref name=":7">{{Cite web |date=2020-04-14 |title=吉利汽车集团发展历程回顾 |trans-title=Review of the development history of Geely Automobile Group |url=https://chejiahao.m.autohome.com.cn/partner/yidian/article/5919516 |access-date=2024-05-21 |website=chejiahao.m.autohome.com.cn}}</ref> By 2002, the brand was ranked among the top ten in the Chinese automobile market.<ref name=":7" /> It also ranked 421st among the "Top 500 Companies in China" and 28th among the "Top 100 Companies in Zhejiang Province".<ref name=":14">{{Cite web |date=2004-05-22 |title=吉利集团简介 |trans-title=Introduction to Geely Group |url=https://auto.sohu.com/2004/05/22/85/article220218598.shtml |access-date=2024-05-21 |website=auto.sohu.com}}</ref>

Geely was known for imbuing a sense of humor in the names of some of its vehicles. One of the early Geely brand sedan is called the "[[Geely MK|King Kong]]" and its early model was named [[Geely MR|Uliou]] (Chinese: ''优利欧'', ''You '''Li Ou''')'',<ref name="cheap2">McGregor, R. (April 2002) "Geely gears up china's first home-grown car" ''Financial Times''</ref> a play on words that literally means "better than the [[FAW Tianjin|Tianjin Xiali]] ''(Chinese: 夏利, Xia '''Li)''''' or the [[Buick Sail]] (Chinese: 赛欧, Sai '''Ou'''), two of its competitors.<ref>{{cite news |date=June 16, 2002 |title=The Little Car Company That Can? |url=http://www.businessweek.com/stories/2002-06-16/the-little-car-company-that-can |url-status=dead |archive-url=https://archive.today/20130118190555/http://www.businessweek.com/stories/2002-06-16/the-little-car-company-that-can |archive-date=18 January 2013 |access-date=July 25, 2012 |work=BloombergBusinessweek |quote=Please note that the Xiali is based on a Daihatsu Charade, so while this article refers to a "Toyota Charade" they really mean the Chinese-market version of the Daihatsu Charade, which was popular in China}}</ref>

In 2002, Geely shifted from being a family-operated entity to a [[joint-stock company]] managed by professional management. [[Zhejiang Geely Holding Group Co., Ltd.]] (ZGH) was established on 24 March 2003.<ref name=":15">{{Cite web |title=Geely Automobile Holdings Co., Ltd. - Basic Information - CICC |url=https://www.cicc.com/upload/file/41938/%E5%90%89%E5%88%A9%E6%B1%BD%E8%BD%A6%E6%8E%A7%E8%82%A1%E6%9C%89%E9%99%90%E5%85%AC%E5%8F%B8%E8%BE%85%E5%AF%BC%E5%A4%87%E6%A1%88%E5%85%AC%E7%A4%BA%E6%96%87%E4%BB%B6.pdf |website=中国国际金融股份有限公司}}</ref> In April 2003, Zhejiang Geely Holding entered a joint venture agreement with Guorun Holdings Co., Ltd., a company listed on the Hong Kong Stock Exchange, to expand Geely's automotive business. Geely and Guorun later created several other joint ventures.<ref name=":16">{{Cite web |date=2004-02-20 |title=李书福VS贺学初 谁是吉利汽车借壳大赢家 |trans-title=Li Shufu VS He Xuechu, who is the big winner of Geely Auto's backdoor listing? |url=https://auto.sohu.com/2004/02/20/50/article219145034.shtml |access-date=2024-05-22 |website=auto.sohu.com}}</ref> In January 2004, Li Shufu bought controlling shares in Guorun,<ref name=":16" /> and in March 2004, the company was renamed '''Geely Automobile Holdings Limited'''.<ref name=":9" /> This strategy was seen as a "backdoor" entry into the Hong Kong stock market, providing a means for the company to raise funds.<ref name=":9">{{Cite web |date=2004-03-09 |title=GEELY AUTOMOBILE HOLDINGS LIMITED 吉利汽車控股有限公司 (formerly known as Guorun Holdings Limited 國潤控股有限公司) |url=http://www.geelyauto.com.hk/core/files/announcement/en/040309e.pdf |access-date=2024-05-21 |website=Geely Automobile Holdings Limited}}</ref><ref name=":11">{{Cite web |title=低调吉利香港借壳上市 李书福两年圆了梦 |trans-title=Low-key Geely Hong Kong backdoor listing Li Shufu realized his dream in two years |url=https://auto.sohu.com/2004/01/07/10/article218081091.shtml |access-date=2024-05-21 |website=auto.sohu.com}}</ref><ref name=":13">{{Cite web |last=sina_mobile |date=2004-02-17 |title=谁是吉利汽车借壳大赢家 |trans-title=Who is the big winner of Geely Auto’s backdoor merger? |url=https://finance.sina.cn/sa/2004-02-17/detail-ikkntiak7915879.d.html |access-date=2024-05-21 |website=finance.sina.cn}}</ref> 

In August 2002, Geely Auto acquired Shanghai Jiashida Automobile Group Co., Ltd. to form the [[Shanghai Maple]] vehicle manufacturing base. In August 2003, the first car from Shanghai Maple called Maple Biaofeng rolled off the assembly line. In January 2003, Geely launched its first sports car, the [[Geely BL]], which went on sale in November 2002.<ref name=":14" />

In the second half of 2003, the Chinese government initiated macro-control measures on the automobile industry and ended its micromanagement policies, which caused a sharp decline in the automotive market following years of growth. Geely took advantage of the situation by starting its independent [[research and development]] effort, investing hundreds of millions of yuan in technological upgrades of its factory. As a result of these changes, the quality of Geely cars improved, and sales increased, particularly in the economy car segment from 2003 to 2004.<ref name=":8">{{Cite web |date=2015-01-14 |title=吉利：一家"全球企业"的进阶史 |trans-title=Geely: The progressive history of a “global enterprise” |url=https://cdo.develpress.com/?p=8277 |access-date=2024-05-21 |website=China Development Observation |language=zh-CN}}</ref> In August 2003, the first batch of Geely cars were exported overseas.<ref name=":7" /> Geely began to expand its presence in international markets by participating in the [[Frankfurt Auto Show]] in 2005 and the [[Detroit Auto Show]] in 2006.<ref>{{cite web |date=2005-09-13 |title=China's Geely debuts at Frankfurt car show |url=http://english.people.com.cn/200509/14/eng20050914_208398.html |newspaper=People's Daily}}</ref><ref name=":6" />

In a 2012 report, [[Reuters]] detailed how Geely, through its subcontracted local engineering partner CH-Auto, [[reverse engineered]] a [[Toyota Aygo]] city car in 2005 to develop the similar [[Geely LC]].<ref>{{Cite web |date=2012-09-17 |title=How China can build a $7,000 'good-enough' car |url=http://www.nbcnews.com/business/markets/how-china-can-build-7-000-good-enough-car-flna1B5947318 |access-date=2024-05-22 |website=NBC News |language=en}}</ref>

=== 2007{{endash}}2014 ===
[[File:2011 Geely LC (New Zealand).jpg|left|thumb|2011 [[Geely LC]] in New Zealand]]
From 2007 to 2008, Geely Auto shifted its strategy to focus on technology, quality, and service rather than competing on price. This new direction was outlined in their "Ningbo Declaration". This approach helped Geely navigate the [[2007–2008 financial crisis|2008 global financial crisis]].<ref>{{Cite web |date=2020-06-05 |title=从"四个轮子加沙发"到《宁波宣言》，吉利如何"二次转型"？ |trans-title=From “four wheels plus a sofa” to the “Ningbo Declaration”, how did Geely achieve its “second transformation”? |url=https://www.sohu.com/a/399878183_118980 |access-date=2024-05-22 |website=www.sohu.com}}</ref>

In January 2007, Geely Auto launched its Ukrainian semi-knock down (SKD) exports, by shipping the first batch of 300 sets of [[Knock-down kit|knock-down parts]] that would be assembled in Ukraine.<ref name=":7" /> By 2012, Geely became the second largest car exporter from China after [[Chery]] by exporting 100,300 vehicles. CKD facilities was also established with local partners in Russia, Indonesia and Egypt.<ref>{{Cite web |date=2013-01-22 |title=Geely grows after 2012 success |url=https://www.cars.co.za/motoring-news/geely-grows-after-2012-success/73710/ |access-date=2024-05-22 |website=Cars.co.za}}</ref><ref>{{Cite web |last=Feijter |first=Tycho de |date=2012-02-23 |title=Geely to assemble cars in Egypt |url=https://carnewschina.com/2012/02/23/geely-to-assemble-cars-in-egypt/ |access-date=2024-05-22 |website=CarNewsChina.com |language=en-US}}</ref>

Geely Auto started developing its own turbocharged petrol engines, which it introduced in 2008. The engines helped Geely vehicles to compete in terms of power performance and fuel economy. In 2008, Geely Auto founded a new brand named [[Gleagle]], followed by the [[Emgrand]] and Englon brands in 2010.<ref>{{Cite web |last=O |first=Meemi |date=2022-11-25 |title=Introducing Geely |url=https://www.investorinsights.asia/post/introducing-geely |access-date=2024-05-21 |website=Investor Insights |language=en}}</ref> The Englon brand was aimed to emulate a classic British brand. Its model line also included the London black cab model, the [[TX4]] that Geely acquired while taking a stake in British company [[Manganese Bronze Holdings]].<ref>{{cite web |title=The first user of Shanghai Englon TX4 came out into view in Shanghai Auto Show |url=http://www.geely.com/Brands/international/news/international_news/28824.html |url-status=dead |archive-url=https://web.archive.org/web/20110810055418/http://www.geely.com/Brands/international/news/international_news/28824.html |archive-date=2011-08-10 |publisher=Geely}}</ref><ref name="replace2">{{cite web |date=2010-11-29 |title=Englon brand to get major boost in 2011 |url=http://www.chinacartimes.com/2010/11/29/englon-brand-to-get-major-boost-in-2011/ |url-status=dead |archive-url=https://web.archive.org/web/20110723154619/http://www.chinacartimes.com/2010/11/29/englon-brand-to-get-major-boost-in-2011/ |archive-date=2011-07-23 |access-date=2011-07-23 |work=China Car Times}}</ref>

In late 2011, Geely appointed former Volvo designer [[Peter Horbury]] as Senior Vice President of Design. He led the development of the [[Geely Borui]] sedan, which is considered as the company's first "3.0 era" car.<ref name="autonews1">{{cite web |author= |date=2015-03-27 |title=With Volvo's help, Geely goes upscale |url=http://www.autonews.com/article/20150327/BLOG15/150329873/with-volvos-help-geely-goes-upscale |accessdate=2016-04-21 |website=Autonews.com}}</ref>

=== 2014{{endash}}present ===
[[File:Geely Borui (cropped).jpg|thumb|The [[Geely Borui]], designed under the lead of [[Peter Horbury]]]]
Between 2013 and 2014, Geely Auto faced declining sales and outdated technology. The company undertook major restructuring in 2014 by merging its Emgrand, Haoqing, and Englon brands into a unified Geely brand, streamlining its product lineup.<ref>{{cite news |author=Behrmann, Elisabeth |date=16 December 2014 |title=Volvo Cars Billionaire Owner Revamps Chinese Brand Geely |url=https://www.bloomberg.com/news/articles/2014-12-16/volvo-cars-billionaire-owner-revamps-chinese-brand-geely |access-date=28 February 2015 |work=Bloomberg Business |publisher=Bloomberg LP}}</ref><ref name="sprawl">{{cite web |author=Samuel Shen |author2=Norihiko Shirouzu |date=18 April 2014 |title=China's Geely to consolidate branding, sales |url=https://www.reuters.com/article/autoshow-china-geely-idUSL3N0N61EP20140418 |access-date=28 February 2015 |work=Reuters.com}}</ref> This restructuring paved the way for successful launches that the company describes as the "Era of Premium Cars 3.0", which include the [[Geely Borui]] in 2015, [[Geely Boyue]] in 2016, the [[Emgrand GS]] and [[Emgrand GL]].<ref name=":8" />

In October 2016, Geely Auto released its new brand called [[Lynk & Co]] in [[Berlin]], Germany. The brand was launched with three production models, all based on the [[Compact Modular Architecture platform|Compact Modular Architecture]] (CMA) developed by [[China Euro Vehicle Technology|China Euro Vehicle Technology (CEVT)]]. Lynk & Co as a brand is positioned between Geely and Volvo.<ref name=":12">{{Cite web |last=Feijter |first=Tycho De |title=Volvo And China's Geely Collaborate On 'Connected' Car Brand, Lynk & Co |url=https://www.forbes.com/sites/tychodefeijter/2016/10/20/volvo-and-chinas-geely-collaborate-on-connected-car-brand-lynk-co/ |access-date=2024-04-13 |website=Forbes |language=en}}</ref> The brand also adopts innovative sales models such as [[direct-to-consumer]] sales model and [[Subscription business model|subscription model]].<ref>{{Cite web |last=Holmes |first=Freddie |date=2019-09-10 |title=Interview: Alain Visser, Chief Executive, Lynk & Co International |url=https://www.automotiveworld.com/articles/interview-alain-visser-chief-executive-lynk-co-international/ |access-date=2024-04-13 |website=Automotive World |language=en-GB}}</ref> In August 2017, Zhejiang Geely Holding, Geely Automobile Holdings and Volvo Car Group signed an agreement at Geely Auto's [[Hangzhou Bay]] R&D Center to establish the Lynk & Co joint venture. Under this agreement, Geely Auto controls 50% of Lynk & Co, Volvo Cars held 30%, and Zhejiang Geely Holding held the remaining 20%.<ref name=":17">{{Cite web |title=Geely And Volvo Cars Sign Joint Venture Agreements on Technology-Sharing and Development of LYNK & CO |url=https://zgh.com/media-center/news/20170804_1/?lang=en |access-date=2024-05-21 |website=Media Center - Zhejiang Geely Holding Group |language=en-US}}</ref>
[[File:Geely Manila 16.jpg|thumb|Geely dealership in [[Manila]], Philippines]]
In 2018, Geely Auto entered a period that it describes as a "new phase", with the introduction of the "Technology Geely 4.0" architecture. This included the introduction of high-quality products dubbed the "Refined Vehicle Series" which includes the "Star" series such as the [[Geely Xingrui]] and [[Geely Xingyue]],<ref>{{Cite web |last=Bobylev |first=Denis |date=2023-02-16 |title=Geely To Launch New NEV Brand Called Milky Way. The First Car Exposed |url=https://carnewschina.com/2023/02/16/geely-to-launch-new-nev-brand-called-milky-way-the-first-car-exposed/ |access-date=2024-05-22 |website=CarNewsChina.com |language=en-US}}</ref> and the implementation of the NordThor E-Hybrid powertrain. Starting in 2018, Geely Auto saw increasing market share despite a declining market. By the end of that year, it had produced and sold over 1.5 million units with a diverse lineup of over 10 models, including models using the BMA architecture. Despite challenges in 2019 such as trade tensions and new emission standards, Geely maintained strong growth, selling 651,680 vehicles in the first half of 2019, and enjoyed higher average selling prices with more high-end products.<ref name=":8" />

In April 2019, Geely Auto launched its [[Battery electric vehicle|battery electric]] brand, [[Geely Geometry|Geometry]]. The brand was consolidated into Geely Auto in March 2023 as Geely Geometry, becoming its entry-level electric product series.<ref>{{Cite web |last=World |first=Automotive |date=2023-03-21 |title=Geely Auto 2022 financial results released |url=https://www.automotiveworld.com/news-releases/geely-auto-2022-financial-results-released/ |access-date=2023-04-13 |website=Automotive World |language=en-GB}}</ref><ref>{{Cite web |title=定名"吉利几何" 几何汽车品牌更名 |trans-title=Named "Geely Geometry" Geometry Automobile brand name changed |url=https://auto.sina.com.cn/zz/hy/2023-04-11/detail-imypwzmk4598650.shtml |access-date=2023-04-13 |website=auto.sina.com.cn}}</ref>

In March 2021, [[Zeekr]] was founded the company's premium brand for battery electric vehicles.<ref>{{Cite web |last=Zhang/CnEVPost |first=Phate |date=2023-01-31 |title=Zeekr aims for 140,000 sales in 2023, to launch 2 new models, CEO says in internal letter |url=https://cnevpost.com/2023/01/31/zeekr-aims-for-140000-sales-2023-to-launch-2-new-models-ceo/ |access-date=2023-03-03 |website=CnEVPost |language=en-US}}</ref> The company also released the "Smart Geely 2025 Strategy" focusing on intelligent and electrified vehicle development, and targeting an annual sales of 3.65 million vehicles under the Geely Auto, Lynk & Co, Geometry and Zeekr brands by 2025.<ref>{{Cite web |last=Randall |first=Chris |date=2021-11-05 |title=Geely presents product strategy up to 2025 |url=https://www.electrive.com/2021/11/05/geely-presents-product-strategy-up-to-2025/ |access-date=2024-05-22 |website=electrive.com |language=en-US}}</ref>

In November 2022, Geely Auto unveiled a new logo in conjunction with the [[2022 Asian Games]] in Hangzhou. The brand also became the official automotive service partner for the sport event. The new logo is based on its old logo, but inverted and simplified.<ref name=":8" /><ref>{{Cite web |title=吉利汽车更新LOGO，扁平化依然是主流 |url=https://www.logonews.cn/geely-new-logo-2022.html |access-date=2024-05-22 |website=标志情报局 |language=zh-CN}}</ref>

In February 2023, Geely Auto unveiled its mass-market<ref name=":18" /> new energy vehicle product line, the [[Geely Galaxy]]. The first product of this series is the [[Geely Galaxy L7]] [[plug-in hybrid]] SUV which uses the NordThor E-Hybrid 8848 powertrain, along with the innovative Galaxy N-OS technology. 

== Current brands and models ==
Geely Automobile Holdings owns the main Geely Auto brand and its sub-brands, [[Geely Geometry]] and [[Geely Galaxy]]. The company partly owns [[Lynk & Co]], [[Proton Cars]] and [[Zeekr]] brands, and a former owner of joint venture brand [[Livan Automotive]]. The brands formerly used by the company include [[Emgrand]], Englon, and [[Gleagle]].

=== Geely Auto ===
Geely is the main brand of the company. The brand mostly sells petrol-powered cars, with several [[Hybrid electric vehicle|hybrid]] and [[Battery electric vehicle|battery electric]] offering.

==== Cars ====
* [[Geely Panda Mini EV]] (2023–present), microcar
* [[Geely Emgrand]] (2010–present), compact sedan
* [[Geely Emgrand L]] (2019–present), compact sedan
* [[Geely Binrui|Geely Binrui/Binray]] (2018–present), compact sedan
* [[Geely Xingrui|Geely Xingrui/Preface]] (2020–present), mid-size sedan
<gallery widths="160">
File:2021 Geely Preface (front).jpg|[[Geely Xingrui|Geely Preface (Xingrui)]]
File:Geely Binrui Cool 005.jpg|[[Geely Binrui|Geely Binrui Cool]]
File:Geely Emgrand IV 004.jpg|[[Geely Emgrand]]
File:Geely Emgrand L 004.jpg|[[Geely Emgrand L]]
File:Geometry Panda Mini IMG01.jpg|[[Geely Panda Mini EV]]
</gallery>

==== SUVs ====
* [[Geely Xingyue|Geely Xingyue/Tugella]] (2019–present), compact coupe SUV
* [[Geely Xingyue L|Geely Xingyue L / Monjaro]] (2021–present), mid-size SUV
* [[Geely Haoyue|Geely Haoyue/Okavango]] (2020–present), mid-size SUV
* [[Geely Boyue|Geely Boyue/Atlas/Azkarra]] (2016–present), compact SUV
* [[Geely Boyue Cool]] (2023–present), compact SUV
* [[Geely Boyue L|Geely Boyue L / Starray]] (2023–present), compact SUV
* [[Geely Binyue|Geely Binyue/Coolray]] (2018–present), subcompact SUV
* [[Geely Emgrand S]] (2019–present), compact SUV
* [[Geely Icon]] (2020–present), subcompact SUV
* [[Geely Yuanjing X3|Geely Vision X3 / GX3 Pro]] (2017–present), subcompact SUV
* [[Geely Yuanjing X6|Geely Vision X6 / Haoyue Pro]] (2012–present), compact SUV
<gallery widths="160">
File:2019 Geely Xingyue (front).jpg|[[Geely Xingyue]]
File:2021 Geely Xingyue L (front).jpg|[[Geely Xingyue L]]
File:Geely Haoyue L 007.jpg|[[Geely Haoyue|Geely Haoyue L]]
File:Geely Boyue L IMG003.jpg|[[Geely Boyue|Geely Boyue L]]
File:Geely Boyue Cool photo13.jpg|[[Geely Boyue Cool]]
File:Geely Emgrand S IMG003.jpg|[[Geely Emgrand S]]
File:Geely Icon 005.jpg|[[Geely Icon]]
File:Geely Binyue Sport 01 China 2019-03-14.jpg|[[Geely Binyue]]
File:Geely Vision X3 Pro IMG003.jpg|[[Geely Yuanjing X3|Geely Vision X3]]
File:Geely Yuanjing X6 Pro parked by the curb 01.jpg|[[Geely Yuanjing X6|Geely Vision X6]]
</gallery>

==== MPV ====
* [[Geely Jiaji]] (2019–present), MPV
<gallery widths="160">
File:Geely Jiaji 001 China 2019-04-02.jpg|[[Geely Jiaji]]
</gallery>

=== Geely Galaxy ===
{{Main|Geely Galaxy}}
Geely Galaxy ({{Lang-zh|c=吉利银河|p=Jílì Yínhé|l=Geely [[milky way]]}})<ref>{{cite web |date=19 February 2023 |title=Geely's Milky Way Brand Teases First Hybrid SUV Named L7 |url=https://carnewschina.com/2023/02/19/geelys-milky-way-brand-teases-first-hybrid-suv-named-l7/}}</ref> is Geely's mass-market<ref name=":10" /> range of [[new energy vehicles]] ([[plug-in hybrid]] and battery electric vehicles) that was established in 2023.<ref>{{cite web |title=Geely Galaxy is the new executive EV brand to be unveiled next week |url=https://www.arenaev.com/geely_galaxy_is_the_new_executive_ev_brand_to_be_unveiled_next_week-news-1433.php}}</ref><ref>{{Cite web |title=Geely Auto Looks to Geely Galaxy for Electric Future |url=http://zgh.com/media-center/news/2023-02-23/?lang=en |accessdate=11 March 2023}}</ref><ref>{{cite web |title=Geely's Galaxy EV Luxury Brand Debuts Light BEV Study, L7 PHEV |url=https://insideevs.com/news/654121/geely-galaxy-ev-luxury-sub-brand-debuts-light-bev-study-l7-phev/}}</ref><gallery widths="160">
File:Geely Galaxy L7 001.jpg|[[Geely Galaxy L7]]
File:SZ 深圳 Shenzhen 光明新區 Guangming 光明大道 Guangming Blvd 光明藍鯨世界 商場 Mira Land Shopping mall shop NioSpace car showroom October 2023 R12S 03.jpg|[[Geely Galaxy L6]]
File:Geely Galaxy E8 20231120 (cropped).jpg|[[Geely Galaxy E8]]
</gallery>

=== Geely Geometry ===
{{Main|Geely Geometry}}

Geely Geometry ({{Lang-zh|c=吉利几何|p=Jílì Jǐhé}}) is the battery electric vehicle range of Geely-based cars. Previously independent, the Geometry brand that was established in 2019 was consolidated into Geely Auto as an entry-level battery electric product series in March 2023.<ref>{{Cite web |last=World |first=Automotive |date=2023-03-21 |title=Geely Auto 2022 financial results released |url=https://www.automotiveworld.com/news-releases/geely-auto-2022-financial-results-released/ |access-date=2023-04-13 |website=Automotive World |language=en-GB}}</ref><ref>{{Cite web |title=定名"吉利几何" 几何汽车品牌更名 |url=https://auto.sina.com.cn/zz/hy/2023-04-11/detail-imypwzmk4598650.shtml |access-date=2023-04-13 |website=auto.sina.com.cn}}</ref><gallery widths="160">
File:2019_Geely_Geometry_A_(front).jpg|[[Geometry A]]
File:Geometry_C_001.jpg|[[Geometry C]]
File:2022_Geely_Geometry_E_(front).jpg|[[Geometry E]]
</gallery>

=== Lynk & Co ===
{{Main|Lynk & Co}}
Lynk & Co ({{zh|s=领克|p=Lǐng kè}}) is a brand jointly owned by Geely Auto, Volvo Cars and Zhejiang Geely Holding that was established in 2016. The brand is positioned between the Geely and Volvo brands. It is aimed to be a [[Startup company|startup]]-like company by introducing innovative sales models such as [[direct-to-consumer]] sales model and [[Subscription business model|subscription model]] to market its vehicles.<ref>{{Cite web |last=Holmes |first=Freddie |date=2019-09-10 |title=Interview: Alain Visser, Chief Executive, Lynk & Co International |url=https://www.automotiveworld.com/articles/interview-alain-visser-chief-executive-lynk-co-international/ |access-date=2024-04-13 |website=Automotive World |language=en-GB}}</ref>

Geely Auto controls 50% of Lynk & Co, Volvo held 30%, and Zhejiang Geely Holding held the remaining 20%.<ref>{{Cite web |title=Geely And Volvo Cars Sign Joint Venture Agreements on Technology-Sharing and Development of LYNK & CO |url=https://zgh.com/media-center/news/20170804_1/?lang=en |access-date=2024-05-21 |website=Media Center - Zhejiang Geely Holding Group |language=en-US}}</ref>

=== Proton ===
{{Main|Proton Holdings}}
Proton is a national car brand of Malaysia that is partly managed by Geely Automobile Holdings.<ref>{{Cite web |last=Lye |first=Gerard |date=24 May 2017 |title=Geely to acquire 49.9% stake in Proton, 51% in Lotus – definitive agreement to be signed before end of July |url=https://paultan.org/2017/05/24/geely-to-acquire-49-9-percent-stake-in-proton-51-percent-in-lotus/ |website=Paultan.org}}</ref> Since 2017, the brand is owned 49.9% by Zhejiang Geely Holding and 50.1% by DRB-HICOM. Its first Geely-based vehicle, also the carmaker's first-ever SUV, the [[Proton X70]] was introduced in Malaysia in December 2018. It is based on first-generation [[Geely Boyue]].<ref>{{Cite web |last=Lee |first=Jonathan |date=12 December 2018 |title=Proton X70 SUV launched in Malaysia, from RM99,800 |url=https://paultan.org/2018/12/12/proton-x70-suv-launched-in-malaysia-rm100k-124k/ |website=Paultan.org}}</ref>

=== Zeekr ===
{{Main|Zeekr}}

Zeekr ({{Lang-zh|c=|p=Jí kè|l=extreme [[krypton]]|first="g, k"|s=极氪}}) is a premium battery electric vehicle brand partly owned by Geely Automobile Holdings. The brand was founded in 2021 as an offshoot of Lynk & Co, as its first vehicles were meant to be Lynk & Co models.<ref>{{Cite web |last=Söderlind |first=Alrik |date=2023-12-12 |title=PROV: Zeekr X – Volvos mardröm |url=https://www.mestmotor.se/automotorsport/artiklar/provkorningar/20231212/prov-zeekr-x-volvos-mardrom/ |access-date=2024-01-27 |website=auto motor & sport |language=sv-SE}}</ref> The company is listed on the [[New York Stock Exchange]] since May 2024.<ref>{{Cite web |last=Or |first=Amy |date=2024-05-10 |title=Geely's EV Maker Zeekr Said to Raise $441 Million in US IPO |url=https://www.bloomberg.com/news/articles/2024-05-09/geely-s-ev-maker-zeekr-is-said-to-raise-441-million-in-us-ipo |access-date=2024-05-22 |website=www.bloomberg.com}}</ref> While it is 50.8% owned by Geely Automobile Holdings, it is not part of the Geely Auto Group business unit.<ref name=":0" />

== Discontinued brands and models ==

=== Geely Auto ===
* [[Geely Borui]] (2015–2021), mid-size car
* [[Geely Yuanjing S1]] (远景 S1) (2017–2019), compact car
* [[Geely Yuanjing X1]] (远景 X1) (2017–2021), mini car
* [[Geely GX9]] (2014–2017), mid-size [[SUV]]
* [[Geely Yuanjing]] (远景 FC3) (2007–2021), compact sedan
* [[Geely MK|Geely MK/LG/KingKong (金刚)]] (2006–2020) [[Sedan (car)|sedan]]
* [[Geely LC|Geely Panda/LC(熊猫)]] (2008–2016), compact car
* [[Geely CD|Geely China Dragon (中国龙)]] (2008–2011), [[coupe]]
* [[Geely CK|Geely CK/Freedom Cruiser]] (2005–2016), [[Sedan (car)|sedan]]
* [[Geely BL|Geely BL/Beauty Leopard/BO (美人豹)]] (2003–2006), [[coupe]]
* [[Geely MR|Geely MR/Uliou (优利欧)/Merrie (美日)]], (2003–2006)
* [[Geely PU|Geely PU/Rural Nanny/Urban Nanny]] (2001–2007)
* [[Geely HQ|Geely HQ/Haoqing/Haoqing SRV (豪情/豪情SRV)]] (1998–2006), [[hatchback]]

<gallery widths="160">
File:Geely Yuanjing S1 01 (cropped).jpg|[[Geely Yuanjing S1|Geely Vision S1]]
File:2018 Geely Yuanjing (Vision) X1 front 8.9.18.jpg|[[Geely Yuanjing X1|Geely Vision X1]]
File:2016 Geely Yuanjing (Vision) facelift, front 8.2.18.jpg|[[Geely Yuanjing|Geely Vision]]
File:Geely_Borui_2_China_2016-04-03.jpg|[[Geely Borui]]
File:Geely panda.jpg|[[Geely LC]]
File:2009-2013 Geely MK GL hatchback (2018-07-19) 01.jpg|[[Geely MK]]
File:Beauty Leopard.jpg|[[Geely BL]]
File:Geely (CD) Zhongguolong.jpg|[[Geely CD]]
File:Geely CK 001.jpg|[[Geely CK]]
File:Geely Uliou in China.jpg|[[Geely MR|Geely Uliou]]
File:Geely MR6370 Merrie.jpg|[[Geely MR]]
File:2003 Geely Haoqing (HQ) JL6360E1, front 8.12.18.jpg|[[Geely HQ]]
</gallery>

=== Emgrand ===
{{Main|Emgrand}}
Emgrand ({{zh|s=帝豪|p=Dìháo}}) was launched in 2009 as a medium- to [[high-end]] luxury brand.<ref>{{cite web |date=2009-07-28 |title=Geely Emgrand brand-----to build new image of automobile in China |url=http://www.geely.com/Brands/international/news/international_news/29224.html |url-status=dead |archive-url=https://web.archive.org/web/20110810055449/http://www.geely.com/Brands/international/news/international_news/29224.html |archive-date=2011-08-10 |publisher=Geely}}</ref> In 2014, Emgrand ceased to be a standalone brand, and Emgrand became a sub-brand of Geely, which itself adopted an updated version of the Emgrand logo.

=== Englon ===
[[File:Englon SC7 Haijing Shishi 01 2022-09-10.jpg|thumb|Englon SC7]]
Englon ({{zh|s=英伦|p=yīng lún}}) was launched in 2010 to replace the [[Shanghai Maple]] brand.<ref name="replace">{{cite web |date=2010-11-29 |title=Englon brand to get major boost in 2011 |url=http://www.chinacartimes.com/2010/11/29/englon-brand-to-get-major-boost-in-2011/ |url-status=dead |archive-url=https://web.archive.org/web/20110723154619/http://www.chinacartimes.com/2010/11/29/englon-brand-to-get-major-boost-in-2011/ |archive-date=2011-07-23 |access-date=2011-07-23 |work=China Car Times}}</ref> Geely claimed Englon emulated classic, British styled cars.<ref>{{cite web |title=The first user of Shanghai Englon TX4 came out into view in Shanghai Auto Show |url=http://www.geely.com/Brands/international/news/international_news/28824.html |url-status=dead |archive-url=https://web.archive.org/web/20110810055418/http://www.geely.com/Brands/international/news/international_news/28824.html |archive-date=2011-08-10 |publisher=Geely}}</ref> Some of its cars were built by Geely subsidiary Shanghai LTI.<ref name="CAW">{{cite web |title=Geely Releases All-New Englon SC5-RV Subcompact |url=http://chinaautoweb.com/2010/11/geely-releases-all-new-englon-sc5-rv-subcompact-2/ |access-date=26 January 2016 |website=ChinaAutoWeb}}</ref> As Geely fully acquired [[The London Taxi Company]] in 2013, the emblem of Englon also became the new logo of The London Taxi Company.<ref name="CAW" />

* [[Englon SC3]]
* [[Englon SC5-RV]]
* [[Englon SC6]]
* [[Englon SC7]]
* [[Englon SC7-RV]]
* [[Englon SX5]]
* [[Englon SX7]]
* [[Englon TX4]]

=== Gleagle ===
{{Main article|Gleagle}}
[[File:2009_Geely_Gleagle_Panda.jpg|thumb|The former Gleagle logo can be seen on a [[Geely LC]], which was also sold under that brand name.]]
Gleagle ({{zh|s=全球鹰|p=Quánqiú Yīng}}) was Geely's entry-level brand sold between 2010 and 2015.<ref>{{cite web |date=2010-12-06 |title=Short Torque |url=http://www.chinadaily.com.cn/cndy/2010-12/06/content_11654942.htm |work=China Daily}}</ref> Some Gleagle cars, such as the [[Geely LC|Gleagle Panda]], were available for sale on the internet in China via the [[Taobao|Taobao Mall]], a popular [[e-commerce]] site.<ref>{{cite web |date=2010-12-06 |title=China's Geely opens online car store on Taobao |url=https://www.reuters.com/article/geely-taobao-idUSTOE6B505I20101206 |work=Reuters}}</ref><ref>{{cite web |date=2010-12-07 |title=China's Geely now selling cars online |url=http://www.chinadaily.com.cn/bizchina/2010-12/07/content_11663351.htm |work=China Daily}}</ref> While Geely would deliver the car to the customer's address, buying one of the Panda models on offer did necessitate a trip to a traditional dealer.<ref name="panda">{{cite web |date=2010-12-08 |title=Geely nets online store |url=http://www.chinadaily.com.cn/bizchina/2010-12/08/content_11670643.htm |work=China Daily}}</ref> This sub-brand was discontinued in 2015. Most Gleagle products continued to be sold directly under the Geely brand.{{Clear}}

==References==
{{Reflist}}