She is said to be the first woman of Formula One live coverage. Louise Goodman has been ITV's roving pitlane reporter since ITV took the broadcast in 1997. She usually does driver interviews, while Ted Kravitz brings news from the teams about technical or tactical matters. She is taller than many F1 drivers, and is known for wearing much jewellery on her arm.
During Q3 in Hungaroring 2006 she interviewed David Coulthard. Coulthard had been knocked out in Q2. She asked him how the cold weather was affecting him. He answered," Ummm...well, it’s a lot nicer to look at you in your tight t-shirts first out." Goodman sounded startled when she replied, " Thank you so much DC. I'll have a word with you later."[source?] They then went back to the main commentary team who also sounded rather flustered.