Agile marketing

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Agile marketing is a term used in marketing. Agile marketing means using the results of a marketing campaign to analyze whether the campaign is going to succeed or fail at the end and adjusting the marketing strategy. If initial results from the marketing campaign suggests the campaign is going to be a successful one, the marketers will use the data to make it a more successful one. If the initial results suggests the campaign is failing, the marketers can adjust their strategy to minimize their costs and make the failing campaign a successful one.[1]

Differences between Traditional Marketing and Agile Marketing[change | change source]

  • In agile marketing, fast changes are made to the campaign based on initial results.[2]
  • Agile marketing is a collective effort of a team rather than a few members.[2]
  • Use of real-time data and analytics to change the marketing strategy[2]
  • Agile marketing requires full time attention and devotion to the campaign[3]

History of Agile Marketing[change | change source]

The concept of Agile Marketing was put forward on June 11, 2012 at a gathering of marketers known as the "Sprint Zero"[3]

References[change | change source]

  1. "Agile Marketing on contentpersona blog". Contentpersona. Retrieved 2020-10-02.
  2. 2.0 2.1 2.2 "What is Agile Marketing: Everything You Need to Know". Business 2 Community. Retrieved 2020-10-02.
  3. 3.0 3.1 "What is Agile Marketing? | Workfront". www.workfront.com. Retrieved 2020-10-02.