Chery

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Chery Automobile Co. Ltd.
Company typeState-owned corporation
IndustryAutomotive
Founded8 January 1997; 27 years ago (1997-01-08)
HeadquartersWuhu, Anhui, China
Area served
Worldwide
Key people
Yin Tongyue (Chairman)
ProductsAutomobiles
Engines
Production output
Increase 1,881,316 vehicles (2023)[1]
Number of employees
16,721
Subsidiaries
Chinese name
Simplified Chinese奇瑞汽车股份有限公司
Traditional Chinese奇瑞汽車股份有限公司
Chery
Simplified Chinese奇瑞
Websitewww.cheryinternational.com
www.chery.cn (in Chinese)

Chery Automobile Co. Ltd.,[2] trading as Chery (Chinese: 奇瑞; pinyin: Qíruì),[3] is one of the leading automobile manufacturers in China. Founded in 1997, Chery Automobile Co., Ltd. The company's main campus, Chery Industrial Park, covers an area of 13.5 square kilometers and houses various facilities including a research and development center, manufacturing plants, and vehicle testing tracks. Chery offers a wide range of products, including passenger cars, electric vehicles, and commercial vehicles. With a focus on innovation and technological advancements, Chery has developed several successful models such as the Chery Tiggo compact SUV, Chery Arrizo 5 compact sedan, and Chery eQ electric car. The company also produces engines and auto parts, showcasing its comprehensive capabilities in the automotive industry. On a global scale, Chery has established a strong presence in over 80 countries and regions. The company has successfully set up production bases and sales networks in various countries, including Brazil, Egypt, Iran, Malaysia, and Russia. Chery has also ventured into notable joint ventures and partnerships, such as Chery Jaguar Land Rover in China and Qoros Auto Co., Ltd., a joint venture with Israel Corporation. In terms of market position, Chery has become one of China's largest automobile exporters, exporting vehicles to numerous countries across the globe. The company has consistently achieved strong sales, with its global sales exceeding 700,000 vehicles in multiple years. Chery faces fierce competition from both domestic and international automotive manufacturers but has retained a competitive edge through its focus on innovation, quality, and cost-effectiveness. In recent years, Chery has made significant advancements in electric vehicle technology and has expanded its electric vehicle lineup. The company has also strengthened its presence in the Chinese market by launching new models that cater to changing consumer preferences and demands. As of the latest available information, Chery continues to thrive in the global market, actively expanding its business and exploring new opportunities. The company's commitment to innovation and its ability to adapt to market trends will likely contribute to its continued growth and success. 1997

Current products[change | change source]

Chery[change | change source]

Sedan[change | change source]

SUV[change | change source]

  • Chery Fulwin T11 (to commence), mid-size PHEV SUV[4]
  • Chery Tiggo 9 (2023–present), mid-size SUV
  • Chery Tiggo 8 (2018–present), mid-size SUV
    • Chery Tiggo 8 L (to commence), enlarged variant of Tiggo 8
    • Chery Fulwin T8 (to commence), PHEV variant of Tiggo 8

Chery NEV[change | change source]

Exeed[change | change source]

Exeed (星途) is Chery's premium brand for passenger vehicles, introduced in September 2017.

Jetour[change | change source]

Jetour (捷途) is Chery's budget brand launched in 2018 under Chery Commercial Vehicle.

iCar[change | change source]

iCar is Chery's EV brand targeting at young customers, launched in April 2023.[5] CATL announced that they will be incorporating their sodium-ion batteries into the Chery iCar.[6]

Luxeed[change | change source]

Luxeed S7

Luxeed is Chery's premium EV brand in cooperation with Huawei. The first car, a premium electric executive sedan unveiled in November 9th, 2023, and would be the first car to have the Harmony OS 4 system on board.[7]

Karry Auto[change | change source]

Karry Auto is a Chinese market only brand founded by Chery in 2009. It specializes in the production of light commercial vehicles and people carriers for passenger transport. Some of the products created for Karry are marketed overseas under different marques by Chery.

Overseas brands[change | change source]

Chery markets its vehicles overseas under these brands Jaecoo and Omoda.

Former products[change | change source]

Chery[change | change source]

Chery model
Model Production Picture Note Code
Chery QQ 2003–2022 Mini car S11(gen.1)

S15(gen.2)

Chery QQ6/Cowin 1 2006–2010 Mini car S21
Chery A1 2007–2015 Mini car S12
Chery QQme 2009–2011
Mini car S16
Chery A11/Fulwin 1999–2006 Subcompact sedan A11
Chery A13/Fulwin 2 2008–2019 Subcompact sedan/hatchback A13
Chery A15/Cowin 2 2003–2010 Subcompact sedan A15
Chery A19/E3/Cowin E3 2013–2015 Subcompact sedan A19
Chery A3/J3 2008–2015 Compact sedan/hachtback M11(sedan)

M12(hatch)

Chery A5/Cowin 5 2006–2010 Compact sedan A21
Chery E5 2011–2016 Compact sedan A21FL-C
Chery Eastar5/Riich V5 2006–2015
Compact station wagon B14
Chery Eastar

Chery Easter II/E8

Chery Cowin 5

2006–2016
Midsize sedan B11(gen.1)

B16(gen.2)

Chery Arrizo 3 2015–2020 Subcompact sedan A16
Chery Arrizo 7 2013–2018 Compact sedan M16
Chery Arrizo M7 2015-2018 Compact MPV
Chery Tiggo 5 2013–2021 Compact SUV T21

Karry[change | change source]

Karry model
Model Production Picture Note Code
Karry Youyi

Chery A18

2007-2011
Compact MPV A18
Karry Youpai/Yousheng

Chery Q21/Q21D

2009-2012 Compact MPV Q21
Karry Youyou

Chery Q22/Q22B

2011–2012 Compact MPV Q22
Karry Youya

Chery S22

Riich R2

2006–2013 Compact MPV S22

Riich[change | change source]

Riich brand was discontinued in 2012.[8]

Riich model
Model Production Picture Note Code
Riich M1

Riich M5

Riich X1

2009–2014 Mini car S18
Riich G3 2011–2014 Compact sedan A19
Riich G5 2009–2013 Midsize sedan A6
Riich G6 2010–2015
Full-size sedan B12

Rely[change | change source]

Rely was Chery's brand focused on premium commercial vehicles. It was discontinued in 2012.[8]

Concepts[change | change source]

Joint ventures[change | change source]

Chery operates car-making joint ventures with Jaguar Land Rover and Israel Corporation,[13] and automotive component-manufacturing joint ventures with Arvin Meritor, Johnson Controls, and PPG Industries.[14]

Chery Jaguar Land Rover[change | change source]

In March 2012, Chery and the UK-based luxury automaker Jaguar Land Rover agreed to invest an initial US$2.78 billion in a new China-based joint venture that will sell and manufacture Jaguar and Land Rover vehicles and engines, as well as establish a research and development facility and create a new "own-brand" automobile marque.[15] The joint venture received regulatory approval in September 2012.[16] An initial production base will be built in Changshu, a county-level city close to Shanghai.[17][better source needed]

In 2013 Chery began manufacturing a redesigned MOKE revival. The design evokes the classic Mini Moke built from 1964 until 1993.[18]

Qoros[change | change source]

Qoros 3

Its first car-making joint venture with a foreign firm, Qoros was established by Chery in cooperation with Israel Corporation in 2007, and planned to begin sales in 2013.[19] Set to unveil a sedan atop a brand-new platform[19] at the 2013 Shanghai Auto Show,[20] Qoros' debut models will not be electric vehicles (as some sources may have reported).[19] A proposed production base for the venture will be built in Changshu, Jiangsu province, and become operational in 2012.[21] Production capacity will be 150,000 units a year,[22] but the location may not run at full capacity until 2015 or 2016.[23] While Qoros professes its desire to sell to young city dwellers[24] in China and Europe,[19] The company does have plans to include electric vehicles in its lineup.[19]

Higher-end Qoros cars are built with components and systems from foreign suppliers such as American Visteon and French Valeo.[25] Its engine design also required assistance from a foreign firm,[23] and Qoros has attracted western talent including former employees of Volkswagen and Mini.[22] It has sites in Austria and Germany as of 2012.[24]

Although initially known as Chery Quantum Auto Co Ltd, its legal name is now Qoros Auto Co Ltd.[19] The eponymous brand name sounds like the English word "chorus".[19]

References[change | change source]

  1. "Chery Holding achieves highest-ever sales in 2023, surpassing 1.88 million units". Gasgoo. Retrieved 4 January 2024.
  2. "Overview". Chery Inc. Archived from the original on 17 March 2012.
  3. Xing, W. W. J. (2002). "Automakers in the fast lane". The China Business Review: 29(4)
  4. 新浪汽车原创 (24 September 2023). "定位大型混动SUV 奇瑞风云T11官图曝光". auto.sina.com.cn. Retrieved 24 September 2023.
  5. Hanley, Steve (22 April 2023). "The Sodium-Ion Battery Is Coming To Production Cars This Year". Cleantechnica.com. Retrieved 10 September 2023.
  6. Bobylev, Denis (5 June 2023). "Chery iCar 03 hit the production line in China. The 21,000-USD all-road EV". CarNewsChina.com. Retrieved 14 July 2023.
  7. Zhou, Yi (10 August 2023). "曝奇瑞+华为智选首款纯电轿跑无伪谍照". autohome.com.cn (in Chinese (China)). Retrieved 10 August 2023.
  8. 8.0 8.1 "China Auto Web". www.chinaautoweb.com. Retrieved 22 January 2024.
  9. Chery M14 wins "Best New Car in Show" Archived 8 July 2012 at Archive.today - Autoblog.com
  10. Beijing '08 Preview: Chery Faira range covers all the bases - Autoblog.com
  11. 2008 Beijing Auto Show Preview: Chery Faira - Edmunds.com
  12. Cite error: The named reference s18 was used but no text was provided for refs named (see the help page).
  13. Cite error: The named reference Qoros was used but no text was provided for refs named (see the help page).
  14. "Joining Hands with Arvin Meritor, Chery More Confident of Internationalization". Chery Inc. 26 July 2007. Archived from the original on 28 October 2012.
  15. "Jaguar Land Rover seals JV with China's Chery". Reuters. 21 March 2012. Retrieved 9 April 2012.
  16. Yan, Fang; Takada, Kazunori (21 September 2012). "UPDATE 1-Chery gets regulatory nod for Jaguar Land Rover JV". Reuters. Retrieved 19 November 2012.
  17. Hirschler, Ben (18 November 2012). "Jaguar, Chery start construction of new car factory in China". Reuters. Retrieved 19 November 2012.
  18. "Chinese automaker Chery restarts Moke production (Hemmings)". www.hemmings.com. Retrieved 23 September 2022.
  19. 19.0 19.1 19.2 19.3 19.4 19.5 19.6 "COMPANY: INTRODUCTION". Qoros. Archived from the original on 21 July 2012. Retrieved 19 July 2012.
  20. Ash (19 July 2012). "Qoros Compact Sedan Testing on Chinese Tarmac". chinacartimes.com. Archived from the original on 20 July 2012. Retrieved 19 July 2012.
  21. "Chery-Quantum to Start Building Cars in Changshu, Jiangsu in 2012". ChinaAutoWeb. 6 September 2010.
  22. 22.0 22.1 Cite error: The named reference randd was used but no text was provided for refs named (see the help page).
  23. 23.0 23.1 Shirouzu, Norihiko (28 November 2011). "Qoros: Launching A New Car Brand in China". The Wall Street Journal. Retrieved 19 July 2012.
  24. 24.0 24.1 "Press Release: TomTom Secures Traffic Deal with Qoros Auto in China". reuters.co.uk. TomTom. 6 March 2012. Archived from the original on 20 October 2012. Retrieved 19 July 2012.
  25. "COMPANY: PARTNERS". Qoros. Archived from the original on 21 July 2012. Retrieved 19 July 2012.