Home Instead

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Home Instead Senior Care
Company typePrivate company
IndustryNon-medical in-home care for older people
Founded1994
FounderPaul and Lori Hogan
Headquarters
Omaha, Nebraska
,
US
Area served
Worldwide
Websitewww.homeinstead.com

Home Instead Senior Care is a multinational network of franchises specializing in non-medical in-home care for older people. It started in 1994. Its headquarters are in Omaha, Nebraska. It is the largest senior care franchise in the world, with 1150 independently owned and operated offices in twelve countries.[1] It has been described as one of the key manufacturers in the global home health care services market.[2]

Paul and Lori Hogan founded the firm in 1994. The firm has been cited for its business success by the Wall Street Journal, Entrepreneur Magazine, Franchise Times,[3] Inc. magazine, the International Franchise Association, and TIME Magazine.[4] Paul Hogan, the organization's CEO, was named Entrepreneur of the Year in 2009 by the International Franchise Association.[5]

Operations[change | change source]

Australia[change | change source]

Martin and Sarah Warner founded Home Instead in Australia in Brisbane in 2005. They oversee the management and operations of the master franchise and provide support to 27 franchised offices.[6]

Austria[change | change source]

The Austrian operations are run by Paul Fritz, the franchise partner in Switzerland.[7]

Canada[change | change source]

Since 2013 the company has organised delivery of Christmas gifts to old people who live alone in Toronto.[8] Susan Boyko of the Kelowna operation was awarded the title of Canadian Caregiver of the Year in March 2019.[9]

China[change | change source]

Operations have been established in Wuhan and Shenzhen.[10]

Germany[change | change source]

Home Instead (Seniorenbetreuung) had set up 111 franchises in Germany in November 2018.[11]

Ireland[change | change source]

The operation in Waterford was established in 2009 in Cleaboy Business Park and now employs 20 office staff and more than 120 care givers.[1] The Irish franchise annually produces The Senior Citizen & Family Carer Guidebook, which is given away.[12]

Netherlands[change | change source]

The firm expanded into the Netherlands in 2011,[13] where it is known as Home Instead Thuisservice. It started operating in South West Friesland in March 2019, where the franchise is held by Ronald and Thea Keuning.[14]

The Enschede region franchise, which opened in 2018 was the 24th operation in the Netherlands.[15]

Switzerland[change | change source]

The operation was started in 2007 and has 18 branches.[16] The Home Instead affiliate in Switzerland acquired about 60% of the master franchise for Ireland in 2017.[17]

United Kingdom[change | change source]

Martin Jones, based in Warrington is the Managing Director of Home Instead Senior Care in the UK.[18] He is also involved with Business in the Community He sees the company as a major provider of community-based care in line with the strategy outlined in the NHS Long Term Plan. He spoke at the Future of Care conference in London in March 2019, discussing the place of robotics in senior care.[19]

In 2019 the organisation had 40 Care Quality Commission ‘outstanding’ ratings across England. This was 20% of the English network, which compared to an average 2% in the social care sector. They won the Queen's Award for Enterprise: Innovation in 2016) At that time they had 56 offices and in 2019 they had 195, with about 10,500 clients and about 9,500 caregivers. [20] Staff are matched with clients that share their interests, and all home visits are at least an hour.[21]

The York & Malton franchise was also rated outstanding in 2018. The CQC reported: ‘The culture at Home Instead Senior Care is exceptionally open, honest and caring, demonstrating a commitment to putting their clients and staff at the heart of everything they do.’[22] Home Instead Senior Care North Oxfordshire, which provides personal care to 36 people living in their own homes in the community was rated outstanding by the Care Quality Commission in 2019. Their report said "We received overwhelmingly positive feedback from people, relatives and professionals on how staff had developed caring relationships with people and their relatives." Visits were over an hour, which is unusual in the sector.[23] Home Instead Senior Care Canary Wharf was inspected in March 2018 and rated outstanding. The inspector reported that " Two hour minimum visits allowed people and their care workers the opportunity to develop highly positive and caring relationships that took into account people's individual needs and interests."[24] Comitis L11 Limited, which trades as Home Instead Senior Care Brentwood was inspected in August 2018 and rated outstanding. It gives personal care to 80 people living in their own homes. The inspector reported that "People were supported to have maximum choice and control of their lives and staff supported them in the least restrictive way possible; the policies and systems in the service supported this practice."[25] Home Instead Senior Care in Havant, Hampshire was rated outstanding at its first inspection and Debbie Westhead, the Care Quality Commission interim chief inspector for Adult Social Care, said she was delighted to be able to congratulate Home Instead Senior Care for another overall ‘Outstanding’ rating and that the quality of care which their inspectors found was exceptional.[26]

The firm was awarded a Five Star Employer award by the human resources company WorkBuzz in December 2018.[27][28] Home Instead Bolton made a public commitment to pay the Real Living Wage, £9 an hour, rather than the £8.21 national living wage in March 2019.[29]

In March 2019 the franchise in Ipswich held a nutrition workshop for older people.[30]

United States[change | change source]

Jeff Huber is the President and Chief Executive Officer.

The firm has made an investment in GrandPad, a tablet technology company based in California which is intended to reduce client loneliness and improve social connectivity.[31]

The franchise in Granville, Ohio, opened in 2004, has about 200 volunteers and is regularly at the top of the annual surveys of caregivers across the world.[32]

The franchise in Grants Pass, Oregon cares for about 115 clients. About 40 have Alzheimer's or a similar medical diagnosis.[33]

In 2011, 2012, 2013, 2014, and 2018 the Home Instead Senior Care® network was listed No. 1 overall in franchisee satisfaction among all categories, as announced by Franchise Business Review.[34]

The company finds it difficult to recruit staff because pay in the sector is not competitive.[35]

The company won the J.D. Power President’s Award for its commitment to caring for older adults and exceeding customer’s expectations in 2018.[36]

References[change | change source]

  1. ↑ 1.0 1.1 "Home Instead Senior Care celebrates 10 years in Waterford". Waterford Live. 18 January 2019. Retrieved 28 February 2019.
  2. ↑ "Global Home Health Care Services Market 2018 Segmentation, Demand, Growth, Trend, Opportunity and Forecast to 2023". Honest Version. 16 March 2019. Retrieved 17 March 2019.[permanent dead link]
  3. ↑ Jonathan Maze (2008-10-01). "Economic insight: Franchise Times Top 200". Franchise Times Corporation. Archived from the original on 2008-10-11. Retrieved 2009-09-22.
  4. ↑ Francine Russo (2009-09-14). "Franchising the Care and Feeding of Grandma". TIME Inc. Archived from the original on 2009-09-06. Retrieved 2009-09-22.
  5. ↑ "Home Instead Senior Care Founder named Entrepreneur of the Year". The Franchise magazine. Retrieved 2009-03-12.[permanent dead link]
  6. ↑ "Couple keen to help seniors retain their independence". Sidney Morning Herald. 27 October 2018. Retrieved 30 March 2019.
  7. ↑ "Home Instead Senior Care Expands into Finland, South Korea and Austria". Cision. 7 November 2008. Archived from the original on 10 August 2023. Retrieved 17 March 2019.
  8. ↑ "Community program delivers gifts to isolated seniors in east Toronto". Toronto.com. 22 December 2018. Archived from the original on 24 December 2018. Retrieved 17 March 2019.
  9. ↑ "Provincial budget gets a B-". Kelowna Courier. 23 February 2019. Retrieved 17 March 2019.
  10. ↑ "Home Instead Celebrates Grand Openings in China". Home Instead Senior Care. Retrieved 17 March 2019.
  11. ↑ "Franchise". Igenda News. 28 November 2018. Archived from the original on 30 March 2019. Retrieved 30 March 2019.
  12. ↑ "Home Instead publishes free senior citizen guidebook". Connaught Telegraph. 13 March 2019. Retrieved 16 March 2019.
  13. ↑ "Home Instead Senior Care Expands Into the Netherlands". Franchising. 2 December 2011. Retrieved 30 March 2019.
  14. ↑ "Home Instead Thuisservice Friesland geopend in regio Zuid-West". De Nationale Franchise Gids. 15 March 2019. Retrieved 30 March 2019.
  15. ↑ "Home Instead breidt uit naar Enschede". Skipr. 29 August 2018. Retrieved 30 March 2019.
  16. ↑ "Seniorenbetreuung im eigenen Zuhause". Home Instead Schweiz AG. Retrieved 17 March 2019.
  17. ↑ "Swiss roll up 60% stake in care firm Home Instead". Sunday Times. 30 April 2017. Retrieved 17 March 2019.
  18. ↑ "Stretton businessman on board of Esther Rantzen-inspired charity". Warrington Guardian. 24 March 2019. Retrieved 28 March 2019.
  19. ↑ "Conference debates the role of robotics in care". Home Care Insight. 21 March 2019. Retrieved 28 March 2019.
  20. ↑ "THE BIG INTERVIEW: Martin Jones, Managing Director, Home Instead Senior Care". Home Care Insight. 22 February 2019. Retrieved 16 March 2019.
  21. ↑ "Best Employer in Care Award for Home Instead Senior Care". Bolton News. 21 October 2018. Retrieved 28 March 2019.
  22. ↑ "Outstanding caregivers treat people they care for like family". Homecare.co.uk. 19 November 2018. Retrieved 28 February 2019.
  23. ↑ "Home Instead Senior Care North Oxfordshire". Care Quality Commission. 15 March 2019. Retrieved 27 March 2019.
  24. ↑ "Home Instead Senior Care Canary Wharf". Care Quality Commission. 25 May 2018. Retrieved 27 March 2019.
  25. ↑ "Comitis L11 Limited t/a Home Instead Senior Care". Care Quality Commission. 17 October 2018. Retrieved 27 March 2019.
  26. ↑ "Home Instead Hampshire branch rated 'Outstanding' in first inspection". Home Care Insight. 19 March 2019. Retrieved 28 March 2019.
  27. ↑ "Weston firm wins care award for best employer". Weston Mercury. 11 December 2018. Retrieved 28 February 2019.[permanent dead link]
  28. ↑ "Care company with presence in Aylesbury receives Best Employer in Care award". Bucks Herald. 14 November 2018. Retrieved 28 February 2019.
  29. ↑ "Bolton care firm commits to Real Living Wage". Bolton News. 2 March 2019. Retrieved 28 March 2019.
  30. ↑ "Older people urged to stay well nourished amid malnutrition fears". Ipswich Star. 14 March 2019. Archived from the original on 26 August 2019. Retrieved 16 March 2019.
  31. ↑ "LHC Group, Home Instead, LeadingAge Share Top Tech Strategies". Home Healthcare News. 24 March 2019. Retrieved 28 March 2019.
  32. ↑ "Granville Rotary honors Huddleston". Newark Advocate. 9 February 2019. Retrieved 28 February 2019.
  33. ↑ "Missing Senior Network helps locate seniors with memory loss". News @ 10. 26 March 2019. Retrieved 28 March 2019.
  34. ↑ Care, Home Instead Senior. "Home Instead Senior Care® Named Top Franchisor of the Year". www.prnewswire.com. Retrieved 2018-10-15.
  35. ↑ "Home healthcare aides vital to area". Sandusky Register. 3 February 2019. Retrieved 28 February 2019.
  36. ↑ "Home Instead gives as much care to employees as it does to its patients". Detroit Free Press. 10 November 2018. Retrieved 28 February 2019.

Further reading[change | change source]

Other websites[change | change source]

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