Quaker Oats Company

From Simple English Wikipedia, the free encyclopedia
Quaker Oats Company
Company typeOperating Division
Key people
Robert S. Morrison, CEO

The Quaker Oats Company is an American food division business headquarted in Chicago. Quaker's products include, oatmeal, cereal, and granola bars. Since 2001, Quaker Oats Company is owned by PepsiCo, Inc..

History[change | change source]

1905 advertising magazine of Quaker Oats

Quaker Oats was founded in 1901 as the four oat mills merged:

  • The Quaker Mill Company of Ravenna, Ohio
  • A cereal mill in Cedar Rapids, Iowa
  • The German Mills American Oatmeal Company
  • The Rob Lewis & Co. American Oats and Barley Oatmeal Corporation.

In 1969 Quaker got Fisher-Price, a toy business. Fisher-Price stopped being owned by Quaker in 1991.

In 1983, Quaker bought Stokely-Van Camp, Incorporated. The company makes Gatorade.[1]

In 1994, Quaker bought Snapple for $1.7 billion. Quaker sold it to Triarc in 1997 for $300 million.[2]

In August 2001, Quaker was bought out by Pepsico because Pepsi wanted to own Gatorade and be in the sports beverage market.

Since the late 1980s, actor Wilford Brimley has appeared in television commercials.

United States Brands[change | change source]

The brands in the United States:

Breakfast cereals[change | change source]

  • Cap'n Crunch
  • Life
  • Quisp
  • Mother's Natural Foods
  • Quaker 100% Natural Granola
  • Kretschmer Wheat Germ
  • Muffets
  • Quaker Oatmeal Squares
  • Quaker Toasted Oatmeal
  • Quaker Oh's
  • King Vitamin
  • Quaker Corn Bran
  • Quaker Oat Bran
  • Quaker Puffed Rice
  • Quaker Puffed Wheat

Other breakfast foods[change | change source]

  • Quaker Oatmeal
  • Quaker Oatmeal To Go
  • Quaker Grits
  • Aunt Jemima Syrups and Mixes
  • Quaker Breakfast Cookies
  • Quaker Instant Oatmeal

Snacks[change | change source]

  • Quaker Crispy Minis (Rice Chips and Rice Cakes)
  • Quakes Rice Snacks
  • Quaker Soy Crisps
  • Quaker Snack Bars
  • Chewy Granola Bars
  • Quaker Mini Delights

Mixes[change | change source]

  • Quaker Tortilla Mix
  • Rice-A-Roni
  • Pasta Roni
  • Near East Food Products

Drinks[change | change source]

  • Gatorade
  • Milk Chillers

United Kingdom Brands[change | change source]

The brands in the United Kingdom:[3]

Hot cereals[change | change source]

  • Quaker Oats
  • Oatso Simple
  • Scott's Porage Oats
  • Scott's So Easy
  • Pawridge

Ready to eat cereal[change | change source]

  • Harvest Crunch

Cereal bars[change | change source]

  • Oat Bars

Snacks[change | change source]

  • Snack-a-Jack bags
  • Snack-a-Jack Jumbos

Notes[change | change source]

  1. "History of The Quaker Oats Company – FundingUniverse". www.fundinguniverse.com.
  2. Graney Brian (2000-09-18). "Triarc Sells Snapple to Cadbury Schweppes". The Motley Fool. Retrieved 2010-08-16.
  3. Quaker: UK Trade Site. Quaker. Archived from the original on 15 November 2006. Retrieved 16 August 2010.

Other websites[change | change source]