Send My Love (To Your New Lover)

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"Send My Love (To Your New Lover)"
Single by Adele
from the album 25
ReleasedMay 16, 2016 (2016-05-16)[1]
Format
  • Airplay
  • streaming
Genre
Length3:43
Label
Songwriter(s)
Producer(s)
  • Max Martin
  • Shellback
Adele singles chronology
"When We Were Young"
(2016)
"Send My Love (To Your New Lover)"
(2016)
"Water Under the Bridge"
(2016)
"When We Were Young"
(2016)
"Send My Love (To Your New Lover)"
(2016)
"Water Under the Bridge"
(2016)
Music video
"Send My Love (To Your New Lover)" on YouTube

"Send My Love (To Your New Lover)" is a song recorded by English singer-songwriter Adele. It was on her third studio album, 25. It was released on streaming services on May 16, 2016. It was released to radio in the U.S. on May 17, 2016.[2] It was the album's third single, after "Hello" and "When We Were Young". Adele has said that she heard fellow singer-songwriter Taylor Swift's 2012 single "I Knew You Were Trouble" and asked who the writers of that song were. After learning that they were producers Max Martin and Shellback, Adele worked with them on 25.

A music video of the song premiered on May 22 at the 2016 Billboard Music Awards.[3][4] It was uploaded to the singer's official Vevo account soon afterwards. The video shows the singer in front of a black backdrop.[5][6]

The song reached number 8 on the US Billboard Hot 100 and number 1 on the Mainstream Top 40 (Pop Songs) chart. It reached the top five in the UK and the top 10 in Canada. It ranked #26 on the Year-End Billboard Hot 100 of 2016.

Critical reception[change | change source]

BBC News' Mark Savage said this is a "nimble pop song" and wrote that it "shows a fresh, playful side to the star".[7]

Rob Garratt of The National (Abu Dhabi) said the song is a "bouncy pop nugget" and it "falls into that classic pop tradition of transforming a turn-down into a lover's rebuke".[8]

In a positive review, a writer for The Hindu wrote that the song is a "spritely song" and called it "an I'm-so-glad-you're-gone number".[9]

Los Angeles Times' Mikael Wood wrote that the song is "a welcome flash of sass".[10]

Maeve McDermott and Patrick Ryan of USA Today included "Send My Love (To Your New Lover)" in their list of 2015's 50 best songs. McDermott wrote "this song is among the most interesting of her career".[11]

Michael Arceneaux, of Complex magazine, says that the track was the least sad song on 25. He also wrote, "It’s a little melancholy, but it comes with some shimmy-inducing production".[12]

Business Insider's Tony Manfred says this song is different from Adele's earlier work. He writes that "she wades into the waters of contemporary pop music like never before".[13]

Nick Messitte of Forbes gave the song a positive review, writing "It’s got the grace of damning individuals without sinking to their level; it boasts nostalgia—not the least of which for a sound popularized in 2013".[14]

Vanity Fair's Josh Duboff called "Send My Love (To Your New Lover)" "the poppiest song Adele has ever recorded". He named it his "pick for the breakout track on 25".[15]

Music video[change | change source]

A small clip of the video was released on Adele's Twitter page.[16] She wears a flower-printed dress and sways while different scenes of her play on top of each other. The full music video was shown during the 2016 Billboard Music Awards on May 22, 2016. It also appeared on Adele's Vevo channel shortly after the show.

Credits and personnel[change | change source]

References[change | change source]

  1. "Adele announces new single, 'Send My Love (To Your New Lover)'". Entertainment Weekly's EW.com. Retrieved 25 May 2016.
  2. "Adele announces new single, 'Send My Love (To Your New Lover)'". Entertainment Weekly's EW.com. Retrieved 25 May 2016.
  3. Goodman, Jessica (16 May 2016). "Adele announces new single, 'Send My Love (To Your New Lover)'". Entertainment Weekly. Retrieved 16 May 2016.
  4. "New Adele Music Video to Make Worldwide Debut at the BBMAs". Billboard. 16 May 2016. Retrieved 16 May 2016.
  5. Grant, Sarah (22 May 2016). "Watch Adele's Hypnotic 'Send My Love (To Your New Lover)' Video". Rolling Stone. Retrieved 24 May 2016.
  6. Platon, Adelle (22 May 2016). "Adele Premieres Trippy 'Send My Love (To Your New Lover)' Video at the 2016 Billboard Music Awards". Billboard. Retrieved 24 May 2016.
  7. Savage, Mark (18 November 2015). "Adele - 25: A first listen". BBC News. Retrieved 31 December 2015.
  8. Garratt, Rob (21 November 2015). "Adele's 25 track-by-track". Retrieved 31 December 2015.
  9. "Send My Love (To Your New Lover)". The Hindu. 13 December 2015. Retrieved 31 December 2015.
  10. Wood, Mikael (25 December 2015). "How Taylor Swift, Adele and the Weeknd made 2015 a pivot point for pop producer Max Martin". Los Angeles Times. Retrieved 25 January 2016.
  11. Patrick Ryan and Maeve McDermott (23 December 2015). "The 50 best songs of 2015". USA Today. Retrieved 25 January 2016.
  12. Arceneaux, Michael (22 November 2015). "Adele's '25' Songs Ranked From Sad to Sadder to Curl Up on the Floor and Cry". Complex. Retrieved 25 January 2016.
  13. Manfred, Tony (25 November 2015). "Adele had never heard of the most famous pop producer in the world until she fell in love with a Taylor Swift song". Business Insider. Retrieved 25 January 2016.
  14. Messitte, Nick (30 November 2015). "How Adele Rendered Her Critics Irrelevant With '25'". Forbes. Retrieved 25 January 2016.
  15. Duboff, Josh (19 November 2015). "This Will Be the Breakout Track from Adele's New Album". Vanity Fair. Retrieved 25 January 2016.
  16. "Adele on Twitter". Twitter. Retrieved 25 May 2016.