The Boring Company

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The Boring Company
IndustryGeotechnical engineering
Subterranean product development
People who started itElon Musk
HeadquartersHawthorne, California, U.S.
Key peopleSteve Davis (project lead)
Things madeBoring Test Tunnel

The Boring Company is a tunnel boring company founded by Elon Musk, the founder of SpaceX. It aims to reduce traffic in urban areas. It is involved in the building of the Hyperloop in Los Angeles.

Elon Musk complained via Twitter about Los Angeles traffic and the same day, December 17, 2016, founded the company.

Financing[change | change source]

To raise money for the expensive project, Elon Musk started selling merchandise - first caps and then flamethrowers (branded as 'Not a flamethrower' to thwart customs) and then fire extinguishers to go with.

Humour[change | change source]

The company website is written in a lighthearted tone, for example describing the fire extinguishers as 'overpriced'.

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