The Boring Company
|Industry||Geotechnical engineering |
Subterranean product development
|People who started it||Elon Musk|
|Headquarters||Hawthorne, California, U.S.|
|Key people||Steve Davis (project lead)|
|Things made||Boring Test Tunnel|
The Boring Company is a tunnel boring company founded by Elon Musk, the founder of SpaceX. It aims to reduce traffic in urban areas. It is involved in the building of the Hyperloop in Los Angeles.
Elon Musk complained via Twitter about Los Angeles traffic and the same day, December 17, 2016, founded the company.
Financing[change | change source]
To raise money for the expensive project, Elon Musk started selling merchandise - first caps and then flamethrowers (branded as 'Not a flamethrower' to thwart customs) and then fire extinguishers to go with.
Humour[change | change source]
The company website is written in a lighthearted tone, for example describing the fire extinguishers as 'overpriced'.
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