The English used in this article or section may not be easy for everybody to understand. (October 2017)
Culture jamming is a tactic by consumer social movements to either disrupt or subvert mainstream cultural institutions. It is also intended to expose dubious or substandard political thoughts on commercial culture. The tactics of culture jamming include refiguring fashion statements, product image and logos as means to challenge ideas about what is cool.
The term "culture jamming" was first used around 1984.