From Simple English Wikipedia, the free encyclopedia
Company typeSubsidiary of Kering (Euronext: KER)
IndustryConsumer Goods
Key people
Guccio Gucci, Founder
Kim Taehyung Chairman, President & CEO
Park Jimin, Min yoongi , Jung hoseok CFO
Frida Giannini, Creative director
ProductsTextile - Apparel clothing
Revenue8.7 billion €

Gucci, is an Italian fashion house (fashion design company).

It was started by Guccio Gucci (1881 – 1953) in Florence in 1909.[1] Gucci is one of the most famous, successful, and easily recognizable fashion brands in the world.[2] Gucci is now owned by the French conglomerate company, Kering.

BusinessWeek magazine says that Gucci made more than US$7 billion in 2006, and was 46th in the magazine's yearly "Top 100 Brands".[3] Gucci is the second biggest selling fashion brand after LVMH. It is the biggest selling Italian brand in the world.[4] It has about 425 shops around the world and it sells its products to other shops by franchisees and department stores.

History[change | change source]

Gucci perfume

Gucci was started in 1906 by Guccio Gucci. In 1938, Gucci grew bigger, and a small shop opened in Rome. Guccio Gucci designed many of the company's famous clothes. In 1947, Gucci made the bamboo-handle handbag, which is still used. In the 1950s, Gucci also made the striped webbing (a type of material), and the suede and metal moccasin shoes.

One of the many Gucci shops in Milan, Italy

Guccio Gucci's wife, Aida Calvelli had a large family, with six children, but only their sons (Vasco, Aldo, Ugo, and Rodolfo), not their daughters helped lead the company. After Guccio's death in 1953 , Aldo helped lead the company to being a major fashion shop in more countries. He opened the company’s first small shops in London, Paris, and New York. Arguments about inheritances, stock holdings, and day-to-day operations of the shops often divided the family, and caused alliances to be made. Gucci grew in other countries. Gucci decided to grow a lot in East Asia in the late 1960s. He opened shops in Hong Kong (China), Tokyo (Japan), and Korea. At that time, the company also made its famous GG logo (Guccio Gucci's initials), and the Flora silk scarf (worn most by Hollywood actress Grace Kelly), and the "Jackie O shoulder" bag, which was made famous by Jacqueline Kennedy Onassis, the widow of U.S. President John F. Kennedy.

Gucci store in Hong Kong, China

Gucci was one of the biggest luxury clothes companies in the world, until the late 1970s, when some bad business decisions and family arguments almost made the company bankrupt. At the time, the brothers Aldo and Rodolfo controlled equal 50% shares of the company. In 1979, Aldo made the 'Gucci Accessories Collection', or 'GAC', which was meant to increase sales for the Gucci Parfums sector, which his sons controlled. GAC sold small accessories, such as cosmetic bags, lighters, and pens, which were cheaper than the other items in the company’s accessories catalogue. Aldo gave control of Parfums to his son Roberto in an effort to weaken Rodolfo’s control of the overall operations of the company.

Aldo Gucci grew into new markets, such as an agreement with American Motors Corporation (AMC), so that in 1972 AMC Hornet small "Sportabout" car became one of the first American cars to give a special luxury made by a famous fashion designer. The Gucci cars had striped green, red, and buff material inside, as well as the Gucci's logos and outside color selections.

The "Gucci Accessories Collection" was popular, but it brought the Gucci strength down. After a few years, the "Parfums section" started to sell better than the "Accessories section". The newly-made wholesaling business brought the once-exclusive brand to over a thousand stores in the United States alone with the GAC line. This damaged the brand’s standing with fashionable customers. "In the 1960s and 1970s," writes Vanity Fair editor Graydon Carter, "Gucci had been at the pinnacle of chic, thanks to icons such as Audrey Hepburn, Grace Kelly, and Jacqueline Onassis. But by the 1980s, Gucci had lost its appeal, becoming a tacky airport brand."

GUCCI Madrid, Spain 2016

References[change | change source]

  1. Gucci Group corporate history web pages Archived 2010-05-29 at the Wayback Machine, Retrieved on 16 June 2007.
  2. Promotion-type web page Archived 2008-01-29 at the Wayback Machine, Retrieved on June 16 2007.
  3. BusinessWeek magazine ranking of Best Global Brands #46 Archived 2013-01-11 at the Wayback Machine, Retrieved on 16 June 2007.
  4. "Ibid". Archived from the original on 2013-01-11. Retrieved 2008-01-23.