SAIC-GM-Wuling

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Not to be confused with SAIC-GM.
Not to be confused with Wuling Group or the current Guangxi Automobile Group.
Not to be confused with Wuling Motors which also produces Wuling branded vehicles.
SAIC-GM-Wuling Automobile
Native name
上汽通用五菱汽车股份有限公司
Company typeJoint venture
IndustryAutomotive
Founded18 November 2002; 21 years ago (2002-11-18)
Headquarters
Liuzhou, Guangxi, China
Area served
China
Indonesia
Key people
  • Shen Yang (General Manager)[1]
  • Raymond Bierzynski (Executive vice president)[2]
ProductsAutomobiles
Microvans
BrandsBaojun
Wuling
Owners
[3]
Number of employees
20,000[4]
SubsidiariesBaojun
SGMW Indonesia
Etsong (2002–03)
Websitesgmw.com.cn

SAIC-General Motors-Wuling Automobile Co., Ltd. (SGMW) is a joint venture between SAIC Motor Corporation Limited, General Motors Company, and Liuzhou Wuling Motors Co., Ltd. It was established on November 18, 2002, and is headquartered in Liuzhou, Guangxi, China. SGMW primarily focuses on the production and sales of passenger cars, commercial vehicles, and powertrains. The company's main products include mini commercial vehicles, multi-purpose vehicles (MPVs), SUVs, and engines.

History[change | change source]

In 2002, the American giant General Motors decided to establish a third joint venture company, next to Shanghai GM and the liquidated Jinbei GM, to produce cars for the Chinese market. The SAIC Motor concern was again invited to join the partnership, with a majority share of 50.1%, with GM's share being 34%, while the third party in the alliance was the commercial vehicle manufacturer Wuling Motors, with a 15.9% share in the company.[5]

Initially, the concern's goal was to develop the offer and profits from the sale of Wuling vans and vans, which are popular in China,[6] in turn, in 2010, a second brand focused on cheap passenger cars and SUVs was created - Baojun.[7] After the previous activities of SAIC-GM-Wulinga were limited to China and its subordinated Hong Kong and Macau, in 2015 the first foreign branch was opened in the form of SGMW Motor Indonesia. It built its own factory in Indonesian Bekasi[8] and established a locally focused offering of the Wuling brand.

SGMW remains in close partnership with the brands subordinated to General Motors and SAIC Motor, applying a badge engineering policy towards models, exporting them to global markets developing countries, mainly under the Chevrolet and MG brands.

Current products[change | change source]

Wuling[change | change source]

Since 2020, SAIC-GM-Wuling has categorized its vehicle models into "Red Badge" and "Silver Badge." The "Red Badge" models are primarily designed for light commercial or entry-level passenger vehicles, while the "Silver Badge" models are used for more premium passenger cars in global markets.[9][10]

Silver Badge[change | change source]

  • Hongguang Mini EV (2020–present), electric city car
  • Air EV (2022–present), electric city car
  • Binguo (2023–present), electric subcompact car
  • Starlight (2023–present), mid-size sedan
  • Xingchi (2021–present), subcompact SUV
  • Asta (2021–present), compact SUV
  • Nebula (2023–present), compact SUV
  • Jiachen (2022–present), compact MPV
  • Victory (2020–present), mid-size MPV

Red Badge[change | change source]

  • Hongguang Mini EV
    Hongguang Mini EV
  • Hongguang Plus
    Hongguang Plus
  • Hongguang S3
    Hongguang S3
  • Hongguang V
    Hongguang V
  • Rongguang
    Rongguang
  • Rongguang V
    Rongguang V
  • Sunshine II
    Sunshine II
  • Sunshine S
    Sunshine S
  • Xingchen (Asta)
    Xingchen (Asta)
  • Wuling Xingchi
    Wuling Xingchi
  • Victory
    Victory
  • Zhengtu
    Zhengtu

Baojun[change | change source]

See the main article: Baojun
  • E300
    E300
  • RC-5
    RC-5
  • RS-5
    RS-5
  1. ↑ Also Wuling Zhiguang (之光)
  2. ↑ Also EV50 / Dianka

References[change | change source]

  1. ↑ "SGMW's Baojun Brand to Sell Passenger Cars in China". General Motors (Press release). 18 July 2010.
  2. ↑ "Raymond Bierzynski Appointed Executive Vice President of SAIC-GM-Wuling". media.gm.com (Press release). 12 October 2012. Retrieved 8 October 2013. Bierzynski served in leadership roles in China as president of the Pan Asia Technical Automotive Center (PATAC) from 2004 to 2007, and vice president of GM Asia Pacific and GM executive director of China Engineering from 2007 to 2009
  3. ↑ "About GM China". gmchina.com. 2013. Archived from the original on 4 October 2013. Retrieved 1 October 2013.
  4. ↑ Raghav Narsalay, Ryan T Coffey, Cherry Lu Cui and John Gong (2012). "SGM Wuling: Bringing affordable vehicles to low-income consumers" (PDF). Accenture. Archived from the original (PDF) on 24 October 2013. Retrieved 27 January 2024.{{cite journal}}: CS1 maint: multiple names: authors list (link)
  5. ↑ "Chińskie subsydia pomagają wieśniakom i… General Motors" [Chinese subsidies help villagers and… General Motors]. forsal.pl (in Polish). 20 March 2009. Retrieved 27 January 2024.
  6. ↑ "Wuling Motors". Retrieved 16 March 2021.
  7. ↑ "GM's Baojun brand for China to be launched this month - paultan.org". Paul Tan's Automotive News. 14 November 2010. Retrieved 27 January 2024.
  8. ↑ "Wuling Motors Holds Groundbreaking Ceremony for its First Plant in Indonesia". Retrieved 16 March 2021.
  9. ↑ "GM Authority".
  10. ↑ "面向全球市场 五菱银标Logo正式发布". www.sohu.com. Retrieved 5 January 2024.[permanent dead link]

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