This Morning

This Morning is a British daytime television programme that is broadcast on ITV in the United Kingdom and Virgin Media One in the Republic of Ireland. It features news, home, food, health and entertainment segments. The current main presenters are Ben Shephard, Cat Deeley, Alison Hammond and Dermot O'Leary.
The show aired its first episode on 3 October 1988. The longest serving presenter of the show is Ruth Langsford who presented the series continously for 21 years since 1999. The show was originally presented by husband and wife duo Richard Madeley and Judy Finnigan until 2001.
Through most of its history, it was presented by Holly Willoughby and Phillip Scofield from Monday to Thursday, and Dermot O'Leary and Alison Hammond on Fridays and holidays. Josie Gibson and Craig Doyle are also recurring presenters. From 2002 to 2023, Phillip Schofield was also one of the main hosts but he left the show due to several controversies. Holly Willoughby also announced that she was quitting on October 10 2023 following a plot to murder her.
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