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Arriva Sapphire

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Arriva Sapphire
image
ParentArriva
FoundedApril 2013
Service typeLuxury bus
Routes29 (July 2024)
OperatorArriva Buses Wales
Arriva Midlands
Arriva North East
Arriva North West
Arriva Shires & Essex
Arriva Southern Counties
Arriva Yorkshire
Web siteWebsite

Arriva Sapphire was a luxury brand used by different Arriva bus companies in the United Kingdom.

In February 2013, Arriva UK Bus announced that it would launch a luxury service called Sapphire for its bus services in the United Kingdom.[1]

Arriva launched the Sapphire brand on four routes:[2]

From 2014 to 2015, seventeen routes were added to the Sapphire brand[7][8][9]

In 2017, the Arriva Sapphire logo and bus livery was improved. In 2018, the Arriva Sapphire logo was improved again.[10]

In 2019, Arriva Midlands routes 1, 2, 2E from Walsall to Cannock/Huntington were changed to normal buses. Many routes around the country have been removed from the Sapphire brand.

In 2022, Arriva started to remove the Sapphire brand, the buses were painted into the normal Arriva livery or they were replaced with new buses.

Alexander Dennis Enviro400 with the first Sapphire livery in October 2014
Wright StreetLite with the first Sapphire livery in August 2014
Alexander Dennis Enviro400 MMC with the second Sapphire livery in January 2018
2017— Sapphire-liveried Alexander Dennis Enviro200 MMC with the second Sapphire livery in May 2018
Alexander Dennis Enviro400 MMC with the Sapphire livery in July 2020

As of July 2024, there were 29 Arriva Sapphire routes.

Service no. Route start Route end
Arriva Buses Wales
1 Wrexham Chester[3]
12/X12 Rhyl Llandudno
10/10A Connah's Quay / Flint Chester
Arriva North East
1/5/5A/X1 Darlington Bishop Auckland, Crook and Tow Law
3/X3/X3A/X4 Middlesbrough Lingdale, Skelton, Loftus and Whitby
7 Darlington Durham[5]
Arriva Shires & Essex
5/6 Lakes Estate Wolverton
133 Colchester & Braintree Stansted Airport
Arriva Southern Counties
480 Temple Hill Gravesend
490/491 Gravesend Valley Drive or Riverview Park
Arriva Yorkshire
110 Leeds Wakefield[11]
163 Leeds Castleford via Garforth and Kippax
168 Leeds Castleford via Woodlesford
229 Leeds Huddersfield via Birstall and Heckmondwike
231/232 Wakefield Huddersfield via Lepton, Flockton, Overton and Horbury
415 York Selby via York Designer Outlet

Former services

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Service no. Route start Route end Notes
Arriva North East
5/5A Middlesbrough Easington Route removed from the Sapphire brand in 2022, buses were painted into normal livery.
6 Durham Bishop Auckland and Cockfield Route removed from the Sapphire brand in 2022, buses were painted into normal livery.
22 Durham Sunderland Route removed from the Sapphire brand in 2022, buses were painted into normal livery.
23 Sunderland Hartlepool Route removed from the Sapphire brand in 2022, buses were painted into normal livery.
24 Durham Hartlepool Route removed from the Sapphire brand in 2022, buses were painted into normal livery.
X21/X22 Newbiggin and Ashington Newcastle-upon-Tyne Route removed from the Sapphire brand in 2022, buses were painted into normal livery.
43 Morpeth Newcastle-upon-Tyne Route removed from the Sapphire brand, buses were painted into normal livery.
44/45 Dinnington Newcastle-upon-Tyne Route removed from the Sapphire brand, buses were painted into normal livery.
Arriva North West
38 Crewe Macclesfield Arriva North West stopped operating service in April 2023, route now operated by D&G Bus
362 Chorley Wigan Arriva North West stopped operating the route in September 2023, now operated by Go North West under the Bee Network franchising system. Buses branded for this route were sent to Wythenshawe Depot and Hemel Hempstead, and can be seen operating various Arriva routes in South Manchester and Hertfordshire.
575 Wigan Bolton Arriva North West stopped operating the route in September 2023, now operated by Go North West under the Bee Network franchising system. Buses branded for this route were sent to Wythenshawe Depot and Hemel Hempstead, and can be seen operating various Arriva routes in South Manchester and Hertfordshire.
263 Manchester Altrincham Route removed from the Sapphire brand in September 2023, buses were withdrawn from service and replaced by a variety of Sapphire and non-Sapphire buses from the Bolton Depot, which has been shut down due to the introduction of the Bee Network.
Arriva Yorkshire
166 Leeds Castleford Route withdrawn and replaced in part by revised routes 163 and 164.
167 Leeds Castleford Route withdrawn and replaced in part by revised route 168.
Arriva Midlands
31/31A/31E Haymarket Bus Station, Leicester Oadby Grange & Coombe Rise Services 31/31E now operated by standard buses.
Service 31A was ceased in March 2020 until January 2023 when it was reinstated
X3 Leicester City Centre Market Harborough Frequency reduced and Sapphire buses moved elsewhere in 2021.
X84 St Margaret's Bus Station Rugby via Lutterworth Mainly being used on normal buses, however sometimes Sapphire branded buses are used.
38 Derby Bus Station Sinfin Vehicles repainted into standard Arriva livery in early 2022.
110 Tamworth Birmingham[12] Route removed from the Sapphire brand in 2022, with the repaint of existing buses into standard livery.
158 Leicester Hinckley-Nuneaton via Earl Shilton & Barwell Vehicles are being repainted from January 2023.
Arriva The Shires
320 Hemel Hempstead Rickmansworth Withdrawn on 17 April 2022 and replaced by new route 20 and extended route 321.
321 Luton Watford Buses repainted into Arriva Standard Livery throughout 2021 and route declassified.
280 Aylesbury Oxford Route replaced by routes X7 and X8.[13]
X7/X8 Aylesbury Oxford Routes withdrawn in July 2024.[14]
Arriva Southern Counties
101 Gillingham Maidstone Buses repainted into Arriva Journey Mark.
470 Dartford Gravesend Route withdrawn and replaced by the revised route 480
480A Gravesend Riverview Park Route renumbered to 491
490A Gravesend Singlewell, Valley Drive Route renumbered to 490
700 Bluewater Chatham Buses repainted into Arriva Journey Mark, route now uses any suitable vehicle.

Buses had leather seats, free WiFi, power ports, and a blue livery.The first routes operated with old double deck buses and new VDL SB200s with Wright Pulsar bodywork .[1][15]

New routes were added and new buses had been ordered for the new routes, the buses were Alexander Dennis Enviro400s, Wright StreetLites and Wright StreetDecks.[9]

Some Wright Pulsar and Wright Pulsar 2 buses had been painted into Sapphire livery.[16]

In 2020 some Optare Versas in Yorkshire were painted into the new Arriva Sapphire livery.

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References

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  1. 1.0 1.1 "Arriva launches Sapphire upgrade". Bus and Coach Professional. Plum Publishing Ltd. 21 February 2013. Archived from the original on 4 January 2017. Retrieved 1 February 2017.
  2. "Where We Operate". Arriva Sapphire. Arriva. Archived from the original on 1 May 2013.
  3. 3.0 3.1 "Commute with a little bit of sparkle thanks to Sapphire". North Wales Daily Post. Trinity Mirror. 29 April 2013.
  4. "Sapphire is jewel in the crown of Arriva services". Leicester Mercury. Trinity Mirror. 29 June 2013.
  5. 5.0 5.1 "Sapphire launched in north east". Bus & Coach Buyer. AT Graphics Ltd. 11 December 2013.
  6. "Arriva launches third Sapphire scheme". Bus & Coach Buyer. AT Graphics Ltd. 25 July 2013.
  7. "11 new routes for Arriva's Sapphire". Route One. Diversified Communications UK. 9 July 2014.[permanent dead link]
  8. "Where We Operate". Arriva Sapphire.
  9. 9.0 9.1 "ADL in pole position as Arriva confirms 2015 orders". Bus and Coach Professional. Plum Publishing Ltd. 5 March 2015. Archived from the original on 4 January 2017. Retrieved 1 February 2017.
  10. "We're upgrading the Chatham to Bluewater 700 services to join our select family of premium Sapphire routes". Arriva. 12 July 2017. Archived from the original on 20 October 2018.
  11. "Sparking in Leeds". Bus & Coach Buyer. AT Graphics Ltd. 21 April 2015.
  12. "Sapphire in Tamworth". Bus & Coach Buyer. AT Graphics Ltd. 16 October 2014.
  13. "Aylesbury service changes". arrivabus.co.uk. Arriva Buses UK. Retrieved 25 February 2024.
  14. "Proposed closure of Aylesbury and High Wycombe depots". Arriva Shires & Essex. Retrieved 31 July 2024.
  15. "Sapphire investment brings sparkle to bus services". Arriva. 20 June 2013.
  16. "Arriva North West & Wales – Initiatives for growth & quality". Bus & Coach Buyer. AT Graphics Ltd. 10 April 2014.

Other websites

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