Victoria's Secret

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Victoria's Secret Store, 722 Lexington Ave, New York, NY

Victoria's Secret is an American company. It is the largest American seller of lingerie. It was founded in 1977 in San Francisco. Its headquarters are in Columbus, Ohio. The sales in 2012 were $6.12 billion. The company sells lingerie, women's clothing, and beauty products through catalogs and physical stores.

Marketing[change | change source]

Victoria's Secret Angels[change | change source]

Angels is one of Victoria's Secret's lingerie lines. It was started in 1997 with a commercial featuring Helena Christensen, Karen Mulder, Daniela Peštová, Stephanie Seymour, and Tyra Banks as well as rock star Tom Jones.[1] The commercial was a major success. The Angels began to be featured in various commercials, alongside other contract models. In February 1998, the Angels made their runway debut at Victoria's Secret's 4th annual fashion show.[2] Chandra North filled in for Christensen.


Nationality
Name
Contract
First hiring
Runway shows[3]
Notes
United States United States Stephanie Seymour 1997–2000[1] 1990[4] 1995–2000 [nb 1]
South Africa South Africa Thando Thabethe 1997-1998 1996-1999
Denmark Denmark Helena Christensen 1997–1998[1][2] 1996[5] 1996–1997
Netherlands Netherlands Karen Mulder 1997–2000[1] 1992[6] 1998–2000
Czech Republic Czech Republic Daniela Peštová 1997–2002[1] 1996[7] 1998–2001
United States United States Tyra Banks 1997–2005[1][8] 1996 1996–2005
United States United States Chandra North 1998 (replacement Angel)[9] 1998 1998 [nb 2]
Argentina Argentina Inés Rivero 1998–1999[10] 1998 1998–2001
France France Laetitia Casta 1998–2002[10] 1997 1997–2000
Germany Germany/United States USA[11] Heidi Klum 1999–2010[12] 1997[12] 1997–2009 (host only in 2006) [nb 3]
Brazil Brazil Gisele Bündchen 2000–2007[13] 1999 1999–2006
Brazil Brazil/Serbia Serbia[14] Adriana Lima 2000-present[15] 1999[16] 1999–2008, 2010–present
Brazil Brazil Alessandra Ambrosio 2004–present[17] 2000 2000–present
Czech Republic Czech Republic Karolína Kurková 2005–2008[18][19] 2000 2000–2008, 2010
Cayman Islands Cayman Islands Selita Ebanks 2005–2009[20] 2004 2005–2010
Brazil Brazil Izabel Goulart 2005–2008 2004 2005–present
United States United States Marisa Miller 2007–2010[21][22] 2002[23] 2007–2009
Australia Australia Miranda Kerr 2007–2013[24][25] 2005[26] 2006–2009, 2011–2012
Netherlands Netherlands Doutzen Kroes 2008–2015[27] 2004 2005–2006, 2008–2009, 2011–present
Namibia Namibia Behati Prinsloo 2009–present[28] 2007 2007–present
United Kingdom United Kingdom Rosie Huntington-Whiteley 2010–2011 2005[29] 2006–2010
South Africa South Africa Candice Swanepoel 2010–present 2007 2007–present
United States United States Chanel Iman 2010–2012 2008[30] 2009–2011
United States United States Erin Heatherton 2010–2013[12][17] 2008 2008–2013
United States United States Lily Aldridge 2010–present[17][31][32] 2008 2009–present
United States United States Lindsay Ellingson 2011–2014 2006 2007–present [nb 4]
United States United States Karlie Kloss 2013–2015[33] 2011 2011–present
Russia Russia Kate Grigorieva 2015-present[34][35] 2014 2014-present 10 Angels were added at the same time
United States United States Taylor Marie Hill 2015-present[34][35] 2014 2014-present
Sweden Sweden Elsa Hosk 2015-present[34][35] 2011 2011-present
United States United States Martha Hunt 2015-present[34][35] 2012 2013-present
Poland Poland Jac Jagaciak 2015-present[34][35] 2013 2013-present
Republic of Ireland Ireland Stella Maxwell 2015-present[34][35] 2014 2014-present
Brazil Brazilian Lais Ribeiro 2015-present[34][35] 2010 2010-2011 ; 2013-present
Portugal Portugal Sara Sampaio 2015-present[34][35] 2013 2013-present
Netherlands Netherlands Romee Strijd 2015-present[34][35] 2014 2014-present
United States United States Jasmine Tookes 2015-present[34][35] 2012 2012-present

Fantasy Bra[change | change source]

Adriana Lima with the 2010 Fantasy Bra

Typically, one model is chosen among the Angels to wear a bejeweled bra called the "Fantasy Bra". It was first advertised in the Victoria's Secret catalog. But since 2001 it has been worn in the Fashion Shows. Prior to each Fashion Show, Victoria's Secret contracts a famous jewelry designer to create the bra to promote the fashion show. The company offers the Fantasy Bra for sale as "the ultimate holiday" gift.[36] But only the fantasy bras from the 2004 Heavenly "70" Fantasy Bra and the 2012 Floral Fantasy Bra and Gift Set have found buyers.[37][38] If not bought, the bras are taken apart after a year.[39][40]

Heidi Klum and Adriana Lima have worn the Fantasy Bra in three different years.[41] Gisele Bündchen, Tyra Banks, Karolína Kurková, and Alessandra Ambrosio have each worn two Fantasy Bras.[42]

The $15 million price tag for the 2000 bra worn by Gisele Bündchen earned a place in the Guinness World Records as the most expensive item of lingerie ever created.[43] The $3 million 2009 Harlequin Fantasy Bra and the $2 million 2010 Bombshell Fantasy Bra were designed by Damiani.[44] Listed below are the prices per set (including accessories for the 2007 and 2013 editions, the 2013 bra alone is worth $8,000,000[40]). The 2012 Floral Fantasy Bra was accompanied by a $500,000 perfume bottle. In 2014, for the first time, two fantasy bras were created. They were worn by Alessandra Ambrosio and Adriana Lima and were valued at $2,000,000 each.

Notes[change | change source]

  1. Stephanie Seymour was a Fashion Show host in 1995
  2. Chandra North was featured as an Angel only during the 1998 fashion show because of Christensen's absence
  3. Heidi Klum was a Fashion Show host in 2002, 2006–2009
  4. Lindsay Ellingson was first featured on VS All Access in 2010 but was only credited as an Angel for the fashion show from the following year.

References[change | change source]

  1. 1.0 1.1 1.2 1.3 1.4 1.5 "Herb Ritts Commercials Chronology". HerbRitts.com. 1996. Retrieved 27 September 2010.
  2. 2.0 2.1 "Victoria's Secret Special". E!TV. 1998. Missing or empty |url= (help)
  3. http://www.huffingtonpost.com/thrillist/which-countries-are-all-2_b_4966301.html
  4. Fitzpatrick, Anna (January 23, 2009). "Stephanie Seymour Model Profile". Thefashionspot.com. Retrieved November 11, 2011.
  5. "Helena Christensen's Career Highlights". New York magazine. October 17, 2012. Retrieved October 17, 2012.
  6. "Karen Mulder's Career Highlights". New York magazine. October 17, 2012. Retrieved October 17, 2012.
  7. "Daniela Pestova's Career Highlights". New York magazine. October 17, 2012. Retrieved October 17, 2012.
  8. "CBS Specials: Victoria's Secret Fashion Show 2005". CBS. Retrieved November 8, 2007.
  9. https://www.youtube.com/watch?v=kn5L8PLoGzY
  10. 10.0 10.1 "Diablo VS Victoria Secret Special – the STORY". Lambocars.com. 18 April 2007. Retrieved 11 November 2011.
  11. "Heidi Klum Becomes a Citizen For Her Children". People. March 9, 2009.
  12. 12.0 12.1 12.2 "Heidi Hangs Up Her Secret Wings". New York Post. September 30, 2010. Retrieved October 18, 2012.
  13. "Gisele Bundchen Bids Adieu". Dailyfrontrow.com. May 1, 2007. Retrieved October 18, 2012.
  14. "Adriana Lima applies for Serbian citizenship". TopNews.in. May 5, 2009.
  15. "What it really takes to become a Victoria's Secret Angel". nypost.com. December 6, 2014. Retrieved January 18, 2015.
  16. "Adriana Lima's Career Highlights". New York magazine. October 17, 2012. Retrieved October 17, 2012.
  17. 17.0 17.1 17.2 Moraski, Lauren (October 3, 2012). "Rihanna, Justin Bieber to play Victoria's Secret Fashion Show". CBS News. Retrieved October 19, 2012.
  18. Parket, Eloise (August 12, 2007). "It's a Beautiful Day in the Secret City". Daily News (New York). Retrieved October 18, 2012.
  19. Streib, Lauren (May 27, 2009). "The World's Top-Earning Models". Forbes. Retrieved October 18, 2012.
  20. Newman, Eric (January 14, 2008). "Victoria's Secret Super Bowl Ad Kicks Off Valentine's Marketing". Brandweek.
  21. "Marisa Miller out at Victoria's Secret". New York Post. January 20, 2010.
  22. "Marisa Miller Hangs Up Wings, Focuses on the Troops". Fox News. November 11, 2011.
  23. Moss, Hilary (November 11, 2011). "Marisa Miller Splits". The Huffington Post.
  24. Critchell, Samantha (November 20, 2009). "Heidi Klum wows crowd at Victoria's Secret show". Associated Press. Retrieved October 19, 2012.
  25. Miranda Kerr Stripped Of Her Angel Wings! Victoria's Secret Will NOT Renew Her Contract!. perezhilton.com. Retrieved 2013-04-13.
  26. Cardace, Sara (November 26, 2008). "Supermodel Miranda Kerr". New York Post.
  27. "World's Top-Earning Models". Forbes. May 13, 2010.
  28. [1]. askmen.com. Retrieved 3 November 2012.
  29. Rosie Huntington's Career Highlights. nymag.com. Retrieved 2013-10-04.
  30. "Chanel Iman's Career Highlights". New York magazine. October 17, 2012. Retrieved October 17, 2012.
  31. Lily Aldridge. tatler.com. Retrieved 2013-11-25.
  32. "Victoria's Secret Fashion Show: Three Newest "Angels" Stretch Their Wings on the Runway". CBS News. November 30, 2010. Retrieved November 11, 2011.
  33. "Karlie Kloss is a Victoria's Secret Angel". ElleUK. Retrieved 15 March 2013.
  34. 34.0 34.1 34.2 34.3 34.4 34.5 34.6 34.7 34.8 34.9 Alyssa Toomey (April 28, 2015). "Heavenly News! 2015 Victoria's Secret Angels Announced: Martha Hunt, Stella Maxwell and More!". eonline.com. E!. Retrieved April 28, 2015.
  35. 35.0 35.1 35.2 35.3 35.4 35.5 35.6 35.7 35.8 35.9 Scarlett Kilcooley-O'Halloran (April 28, 2015). "Victoria's Secret Announces 10 New Angels". vogue.co.uk. Vogue UK. Retrieved April 28, 2015.
  36. Rothstein, Simon (2009-10-23). "Marisa is worth millions". The Sun. London. Retrieved 2009-10-24.
  37. O'Connell, Vanessa (2009-10-07). "The Shrinking of the Fantasy Gift". The Wall Street Journal. Retrieved 2009-10-24.
  38. Behind Victoria's Secret $10 million Fantasy Bra
  39. "Victoria's Secret Fashion Show Shows Off $3 Million Harlequin Fantasy Bra - Speakeasy - WSJ". The Wall Street Journal.
  40. 40.0 40.1 Supermodel Candice Swanepoel - YouTube
  41. Pedersen, Stephanie (2004). Bra: a thousand years of style, support and seduction. David & Charles Publishers. p. 110. ISBN 978-0-7153-2067-9.
  42. "The Fantasy Bra's History". CBS New York. Retrieved 2014-6-2014. Check date values in: |accessdate= (help)
  43. Sussman, Paul (2005-12-01). "The Ultimate in lingerie: $15m set". CNN. Retrieved 2009-10-24.
  44. Shattuck, Kathryn (2009-12-01). "What's On Today". The New York Times. Retrieved 2010-03-04.

Other websites[change | change source]