Advertising is a way a company encourages people to buy goods, services, companies and ideas, usually performed by an identified sponsor, and performed through a variety of media. Advertisers influence our identity by making adverts. Many people agree that they influence our identity and they have a huge impact on our life. They influence our identity by using things such as techniques, stereotypes and targeting our audience. Our personal identity is who we are and what things make us up such as occupation, beliefs, personality, self esteem, lifestyle, relation ships, friends, how we look and what we wear. Advertisers use techniques to grab people's attention. For example, to make a burger look tasty in advertising, it may be painted with brown food colouring, sprayed with waterproofing to prevent it from going soggy and sesame seeds may be superglued in place. Advertising can bring new customers and more sales for the business. It can be expensive but can help make a business make more money.
Types of advertising [change]
Advertising happens in many different ways. Many products are advertised on television, although not all channels permit advertising. Billboards advertise products on city streets, these may simply be freestanding billboards or may be part of street furniture such as a bus shelter. Buses and taxis are often covered in adverts, while budget airlines sometimes allow advertising inside their planes. Adverts also appear in newspapers, magazines and sports programmes. Many stadiums have adverts set around them. Sports teams, tournaments, television programmes and public events sometimes have sponsors. Advertising also takes place on the internet and teletext.
Advertisers use many different techniques to get people to notice there adverts, often using deliberately shocking or provocative images. Sex is also often used by advertisers in this way. Once they have managed to make people notice their advert, they need to 'sell' the product or brand. They may try to make the product look appealing, however often advertisers use humour to get people to remember the brand without actually promoting the product. Poor adverts can damage sales or spoil a brands identity.
Advertising is often strictly regulated, for instance in the United Kingdom it is illegal to advertise tobacco, except in the shop where it is sold and this is also restricted. In France it is illegal to advertise alcohol, meaning that when many European football teams play in France, they cannot play in their usual shirts as breweries often advertise on sports shirts. It is also illegal to advertise on some television channels, the BBC in the United Kingdom and RTE in the Republic of Ireland are not allowed to permit advertising and instead make their revenue from selling a compulsory television licence.
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