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Oppo Electronics

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Guangdong Oppo Mobile Telecommunications Corp., Ltd.
Company typePrivate
IndustryConsumer electronics
PredecessorBBK Electronics
Founded10 October 2004; 20 years ago (2004-10-10)
FounderTony Chen (陈明永)
Headquarters
Dongguan, Guangdong
,
China
Area served
Worldwide
Key people
Tony Chen (CEO)
Products
Number of employees
40,000
SubsidiariesOnePlus
Realme
Websiteoppo.com
Oppo Electronics
Simplified ChineseOppo广东移动通信有限公司
Traditional Chinese廣東歐珀移動通信有限公司
Literal meaningGuangdong Oppo Mobile Telecommunications Corp., Ltd.

Oppo Electronics Corporation is a Chinese commercial organization and manufacturer of consumer electronics. They were run by BBK Electronics until 2023.[1]

The brand is registered in many countries worldwide. Oppo Digital Inc.'s USA division develops and manufactures audio-visual equipment, with a range of high-end Blu-ray players, headphones, and headphone amplifiers in the product line. In 2008, OPPO entered the portable electronics segment and launched its own mobile phone.

History

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The brand name "Oppo" was registered in China in 2001 and launched in 2004 by Tony Chen in Dongguan, China. In 2005, they introduced their first device internationally, the Oppo X3 MP3 player. [2] Since then, the company has expanded to over 50 countries and become a major player in electronic devices around the world.[2]

In June 2016, Oppo became the largest smartphone manufacturer in China,[3] selling its phones at more than 200,000 retail outlets.[4] In 2018, Oppo Digital announced that they were discontinuing their disc player business in major markets, and focusing on mobile devices. Oppo was the top smartphone brand in China in 2019 and was ranked fifth in market share worldwide.[5]

Branding

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Oppo logo used until March 2019
Ollie, official mascot of Oppo

The South Korean boy band 2PM prepared a song known as "Follow Your Soul" in a promotional deal with Oppo for launching its brand in Thailand in 2010.[6] In June 2015, the company signed an agreement with FC Barcelona to become a sponsor of the Spanish football club.[7][8][9]

In 2016, the Philippine Basketball Association tied up with this company as its official smartphone partner, starting at the 2016 PBA Commissioner's Cup.

References

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  1. ↑ "SuperVOOC fast charging technology: Everything you need to know". Android Authority. 12 February 2023. Retrieved 23 June 2023.
  2. ↑ 2.0 2.1 "Technology as an art form". Oppo. Retrieved 29 September 2021.
  3. ↑ "TECHNOXMART | OPPO Becomes the Leading Smartphone Brand in China in June 2016". www.technoxmart.com. Archived from the original on 28 July 2016. Retrieved 25 May 2019.
  4. ↑ Upstarts on top / How OPPO and Vivo are beating Apple, Xiaomi and the gang. Economist, 4–10 February 2017, page 56.
  5. ↑ "Q2 smartphones: Samsung grows, Huawei slows and Apple flows". telecoms.com. Archived from the original on 1 August 2019. Retrieved 7 August 2019.
  6. ↑ Hotmaster121 (25 May 2019). "[M/V] TECHNOXMART". Archived from the original on 25 May 2019. Retrieved 25 May 2019 – via Web Url.{{cite web}}: CS1 maint: numeric names: authors list (link)
  7. ↑ "Launched OPPO F7 with Bezel-Less Display and 25 Megapixel Camera in India; Price, Specification". technoxmart.com. Archived from the original on 25 May 2019. Retrieved 25 May 2019.
  8. ↑ "OPPO phones". technoxmart.com. Archived from the original on 25 May 2019. Retrieved 25 May 2019.
  9. ↑ "OPPO Reno Series Launch on May 28 in India: Check Prices, Reno 10x Zoom Edition Models, Reno Specifications". technoxmart.com. Archived from the original on 6 August 2020. Retrieved 25 May 2019.
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