This was a lumberjill match where the Women's Championship was unified with the Divas Championship. The title subsequently became accessible on both the Raw and SmackDown brands and was briefly referred to as the Unified Divas Championship, keeping the lineage of the Divas Championship whilst the Women's Championship was retired. Layla was unofficially the co-champion during this reign; she defended the championship in McCool's place on some occasions.
This was a "Power to the People" edition of Raw, where viewers voted on who participated in the matches. Kelly Kelly received the highest number of votes. Other nominees were Beth Phoenix and Eve Torres.
Beth Phoenix was billed as the opponent for the match, but was not medically cleared to wrestle and was replaced by Layla. With the win, Layla became the first and only Diva Search winner to hold both the WWE Women's and the Divas Championships.
This was Paige's debut main roster match. She became the first diva to win the championship in their debut match and also is the first diva to hold both the WWE Diva's Championship and the NXT Women's Championship. When she won, she became the youngest woman to hold the championship.