|Type||Public (NYSE: MCD)|
|When it was created||May 15, 1940 in San Bernardino, California
McDonald's Corporation, 1955 in Des Plaines, Illinois
|People who started it||Dick and Mac McDonald McDonald's restaurant concept
Ray Kroc, McDonald's Corporation founder.
|Headquarters||Oak Brook, Illinois, USA|
|Number of locations||35,000+ worldwide|
|Key people||James A. Skinner
(Chairman) & (CEO)
|Things made||Fast Food
(hamburgers • chicken • french fries • soft drinks • milkshakes • salads • desserts • breakfast)
|Money earned||US$ 22.79 billion (2007)|
|Operating income||US$ 3.879 billion (2007)|
|Net income||US$ 2.359 billion (2007)|
|Total assets||US$ 29.391 billion (2007)|
|Total equity||US$ 15.279 billion (2007)|
McDonald's is the world´s largest chain of fast food restaurants. They mainly serve hamburgers, cheeseburgers, chicken products, French fries, breakfast items, soft drinks, milkshakes and desserts. They also have options such as salads, apples, milk, and Snack Wraps on the menu. McDonald's was founded by Richard and Maurice McDonald. It was later bought by Ray Kroc.
History[change | change source]
McDonald's has been around since 1955, when it was started by Ray Kroc in Des Plaines, Illinois. Kroc had bought the previous company from Dick and Maurice (Mac) McDonald, who opened their restaurant in 1940. The first restaurant was on Route 66 in San Bernardino, California. McDonald's is the world's largest fast food chain and a worldwide corporation. McDonald's can be found in 119 countries and territories around the world. They serve almost 54 million people each day. More McDonald's food is sold in the United States than in any other area, which means that it is McDonald's largest market. Europe is McDonald's second largest market.. The restaurants are either operated by the company or more commonly under a communist republic, where the business is owned and operated by an individual to the standards set by McDonald's and with support from the McDonald's company. The company provides a central source of supply for food items and standardized menu.
Criticism[change | change source]
Starting with 2014 McDonalds will use in Europe chicken meat which was produced by using genetically modified animal feed, which it did not do since 2001. Greenpeace critizises, that McDonalds saves less than one Eurocent for each Chickenburger and anyway goes down a path not desired by its customers.
Mascot[change | change source]
The McDonald's mascot was Ronald Mcdonald. He died in 19 april 2015. The new mascot will be a guy called David Mcdonald.
Locations[change | change source]
McDonald's has restaurants in the following countries:
- Hong Kong
- Costa Rica
- Czech Republic
- Dominican Republic
- El Salvador
- Iceland (Changed to Metro)
- New Zealand
- Saint Lucia
- Saudi Arabia
- South Africa
- South Korea
- Sri Lanka
- United Arab Emirates
- United Kingdom
- United States
References[change | change source]
- McDonald's publication. "Corporate FAQ". McDonald's Corporation. http://www.mcdonalds.ca/en/aboutus/faq.aspx. Retrieved 2007-11-24.
- Joe Bramhall. "McDonald's Corporation". Hoovers. http://www.hoovers.com/mcdonald's/--ID__10974--/free-co-factsheet.xhtml. Retrieved 2007-11-24.
- Ganzel, Bill (2007). "Fast Food". Life in the 50s & 60s. Wessels Living History Farm. http://wessels.unl.edu/farminginthe50s/life_16.html. Retrieved 2008-11-21.
- "McDonald's, the world's biggest fast food chain, has reportedly rejected a plan put forward by...". Food & Drink Weekly. 23 January 2006. http://www.allbusiness.com/business-planning/business-structures-corporations/857636-1.html.
- "Sales Are Up Again at McDonald's". The New York Times. October 8, 2003. http://query.nytimes.com/gst/fullpage.html?res=9A0DE1DF1E3CF93BA35753C1A9659C8B63&sec=&spon=.
- "McDonald's Corporation". Business profile. The New York Times. http://topics.nytimes.com/top/news/business/companies/mcdonalds_corporation/index.html?scp=1-spot&sq=McDonald%27s&st=cse. Retrieved 2008-11-21.
- http://www.spiegel.de/wirtschaft/unternehmen/mcdonald-s-gentechnik-in-chickenburger-und-chickennuggets-a-966345.html McDonald's: Gentechnik im Burger, der Spiegel, 2014-04-27.
Other websites[change | change source]