McDonald's

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McDonald's
Type Public (NYSE: MCD)
Industry Restaurants
Founded May 15, 1940 in San Bernardino, California
McDonald's Corporation, 1955 in Des Plaines, Illinois
Founder(s) Dick and Mac McDonald McDonald's restaurant concept
Ray Kroc, McDonald's Corporation founder.
Headquarters Oak Brook, Illinois, USA
Number of locations 31,000+ worldwide[1]
Area served Worldwide
Key people James A. Skinner
(Chairman) & (CEO)
Products Fast Food
(hamburgers • chicken • french fries • soft drinks • milkshakes • salads • desserts • breakfast)
Revenue Increase US$ 22.79 billion (2007)[2]
Operating income Decrease US$ 3.879 billion (2007)[2]
Net income Decrease US$ 2.359 billion (2007)[2]
Total assets Increase US$ 29.391 billion (2007)
Total equity Decrease US$ 15.279 billion (2007)
Employees 390,000 (2008)[2]
Website McDonalds.com
McDonald's Plaza, the main office of McDonald's

McDonald's is the world's largest chain of fast food restaurants. They mainly serve hamburgers, cheeseburgers, chicken products, French fries, breakfast items, soft drinks, milkshakes and desserts. They also have options such as salads, apples, milk, and Snack Wraps on the menu. McDonald's was originally founded by Richard and Maurice McDonald. The modern McDonald's Corporation was founded by Ray Kroc, however.

Contents

History [change]

A McDonald's restaurant in Austin, Minnesota, United States (2006)

McDonald's has been around since 1955, when it was started by Ray Kroc in Des Plaines, Illinois. Kroc had bought the previous company from Dick and Maurice (Mac) McDonald, who opened their restaurant in 1940. This first restaurant was on Route 66 in San Bernardino, California.[3] McDonald's is the world's largest fast food chain, and it is a worldwide corporation.[4] McDonald's can be found in 119 countries and territories around the world. They serve almost 54 million people each day. More McDonald's food is sold in the United States than in any other area, which means that it is McDonald's largest market. Europe is McDonald's second largest market..[5] The restaurants are either operated by the company or more commonly under a Franchising arrangement,[6] where the business is owned and operated by an individual to the standards set by McDonald's and with support from the McDonald's company. The company provides a central source of supply for food items and standardized menu.[3]

Mascot [change]

The McDonald's mascot is Ronald McDonald.

Locations [change]

McDonald's has restaurants in the following countries:

References [change]

  1. ↑ McDonald's publication. "Corporate FAQ". McDonald's Corporation. http://www.mcdonalds.ca/en/aboutus/faq.aspx. Retrieved 2007-11-24.
  2. ↑ 2.0 2.1 2.2 2.3 Joe Bramhall. "McDonald's Corporation". Hoovers. http://www.hoovers.com/mcdonald's/--ID__10974--/free-co-factsheet.xhtml. Retrieved 2007-11-24.
  3. ↑ 3.0 3.1 Ganzel, Bill (2007). "Fast Food". Life in the 50s & 60s. Wessels Living History Farm. http://wessels.unl.edu/farminginthe50s/life_16.html. Retrieved 2008-11-21.
  4. ↑ "McDonald's, the world's biggest fast food chain, has reportedly rejected a plan put forward by...". Food & Drink Weekly. 23 January 2006. http://www.allbusiness.com/business-planning/business-structures-corporations/857636-1.html.
  5. ↑ "Sales Are Up Again at McDonald's". The New York Times. October 8, 2003. http://query.nytimes.com/gst/fullpage.html?res=9A0DE1DF1E3CF93BA35753C1A9659C8B63&sec=&spon=.
  6. ↑ "McDonald's Corporation". Business profile. The New York Times. http://topics.nytimes.com/top/news/business/companies/mcdonalds_corporation/index.html?scp=1-spot&sq=McDonald%27s&st=cse. Retrieved 2008-11-21.

Other websites [change]

Fast food restaurants
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